Head of Marketing Management Remote (m/f/d)

Work Mode: Remote

Manage lifecycle programs end-to-end from concept, strategy, and creative briefing to production, QA, deployment, analysis, and documentation.

A/B Testing & Optimization: Formulate robust hypotheses and run structured A/B tests across copy, creative, and timing to consistently improve conversion and retention metrics.

Data-Driven Insights: Analyze complex multi-channel campaign funnels using data visualization tools (like Tableau) to pull out actionable insights for future marketing iterations.

Targeted Segmentation: Partner directly with MarTech, Product, Creative, Data, and Web Analytics teams to build automated, triggered communication streams.

Minimum 3 years of experience in lifecycle marketing, email marketing, or retention marketing (D2C or subscription backgrounds preferred).

Proven track record of running successful multi-channel programs (Email, Push, SMS, In-App).

Braze, Salesforce Marketing Cloud) and analytics software.

Strong collaborator who can turn high-level marketing strategy into precise creative briefs and technical execution instructions.

Analytical self-starter comfortable using data to tell a narrative and justify campaign updates.