Head of Marketing and Advertising
Full-time
Gpac
Marketing Director
Schedule: Full-Time (37.5 hours/week) | Hybrid (minimum 2 days/week in office)
We are seeking a Marketing Director to join our growing firm in either our Winston-Salem or Raleigh office. This role is ideal for a proactive, detail-oriented marketing professional who thrives in a professional services environment and enjoys working closely with leadership to drive visibility, growth, and brand strategy.
The Market Director will play a key role in shaping and executing firm-wide marketing and business development initiatives while partnering directly with attorneys and firm leadership.
Minimum 3 years of experience in a similar marketing role
* Strong written communication, project management, and strategic planning skills
Create and post firm news, events, and announcements on LinkedIn (10-15 posts/month)
- Manage firm news and updates on the Firm website
- Assist with marketing strategy for potential clients and referral sources (including CPA firms)
- Lead and facilitate monthly Marketing Committee meetings
- Meet regularly with attorneys to develop and support individual marketing and business development plans
- Facilitate preparation and oversight of the annual Marketing Budget
- Manage website edits, updates, SEO initiatives , and Google Business Listings
- Create pitch materials for prospective clients
- Design visual exhibits as needed for trials
- Coordinate firm holiday cards , client gifts, and branded communications
- Manage submissions to attorney rating agencies (Chambers, Best Lawyers, Super Lawyers, Legal Elite, etc.)
- Identify opportunities for attorneys to publish legal articles and coordinate placements
- Create advertisements, signage, and media for sponsorships, speaking engagements, and firm initiatives
- Coordinate production of branded materials and swag
- Support Managing Partners and the Marketing Committee with related projects as needed
Hybrid work flexibility
All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations.
GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990.
Vacancy posted more than 2 months ago
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