Head of Marketing Analytics
Apexcaretalentsolutions
While we're proud of what we've already accomplished, we're searching for new collaborators to help us get to the next level! If you're looking to join a forward-thinking, rapidly growing organization with helping people as its number one goal, we want to hear from you.
The Manager of Marketing Analytics will conduct analyses focused on optimizing and understanding marketing performance, sales effectiveness, client retention, and lifetime customer value. The role will collaborate cross-functionally with marketing, operations, product, and sales to deliver actionable insights that help meet company goals. The manager will be hands-on, diving deep into the data for specific analyses, while able to keep the high-level strategy in mind.
A successful manager will quickly build a deep understanding of the business and be able to effectively communicate results and present recommendations to stakeholders. Exceptional candidates will have best-in-class data skills including SQL, Excel, dataset manipulation, data visualization, and presentation.
Utilize data to conduct insightful analyses on major sales and marketing initiatives, operational trends, challenges, and opportunities
- Re-define and challenge company marketing and acquisition KPIs that are critical to achieving company and business unit goals.
- Work closely with the product and operations teams in defining tests and experimental design
Bachelor’s or Master’s degree in business, STEM, or other analytical field
- 2-4 years professional experience in marketing, product, strategy, or business analytics
- Prior experience in Strategy Consulting, Financial Services, or Start-up environments
- Familiarity with doing analysis in Excel and coding in SQL
- Looker experience is a plus
- ready to take initiative to prioritize and drive projects
$100k - $125k
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