Social Media Content Creator/Marketing

Supports ongoing internal, external, online and offline written communications and content initiatives related to brand storytelling and communications for Goodwill of Central and Northern Arizona (GCNA) and its affiliated entities. Based in Frederick, MD, the CSC will proactively drive strategic communications and content creation (photography) initiatives in support of acquisition, reputation and retention. Director of Strategic Communications and will support the Sr. Manager, MD Marketing in growing revenue and societal impact.

Brainstorms content and writes copy for organization campaigns including bi-monthly job seeker e-blasts, print and online advertisements, brochures, web copy, and additional creative outlets.

Provides consistency across internal and external communications for brand voice and messaging.

Writes content that drives traffic to retail stores, captures attention for hiring sprees and other events, and brings awareness to Goodwill's mission.

Develops and updates key brand messaging through creative writing for various platforms including, blogs, emails, and text campaigns, and assists with content for social media platforms and video creation.

Works with the in-house and agency teams to create persuasive and engaging content that drives conversations and gets remembered.

Supports outlining of project timelines and collaborates with the marketing team to determine project components and due dates.

Develops general organizational content including annual reports, website content, organization nominations, and more.

Turns complex information into engaging, informative, and memorable content that connects with multiple audiences.

Conceptualizes ideas and outlines storyboard content and copy for external and internal videos.

Collaborates with development of media and radio talking points.

Collaborates with content scheduling and copywriting of Gazette articles, including obtaining photography and coordination of accompanying graphics.

Self-educates on new content channels, technologies, and methods to increase overall effectiveness.

Minimum Qualifications (Education, Experience, Skills): Bachelor's Degree or equivalent experience in, Marketing, Advertising, Communications, English, Anthropology, Business, or another related field, required.

Minimum 3 years' advertising agency experience as a Marketing Copywriter and/or Content Creator, developing copy and visuals for digital ad campaigns, email marketing, internal communications, leadership communications, and blogs/websites.

Demonstrated excellence in written communication skills, including AP, news, business, persuasive writing, and writing for varied forms of media.

Strong grammatical, proofreading and consistency using and creating style guides.

Excellent interpersonal and presentation skills including proven effectiveness in one-on-one, group communications, and media relations.

Demonstrated project management skills and strong attention to detail.

Strong history of quickly building relationships, gaining credibility and partnering with department leaders and peers.

Ability to speak and read English proficiently.

5 Medical Plans

Employer Funded Health Reimbursement Account (HRA)

Employer Paid Life Insurance

Employee Assistance Program (EAP)

Paid Holidays

Become a valued member of an organization where good work meets community impact. Our mission is: Empowering Individuals, Strengthening Families, and Building Stronger Communities. Goodwill provides no-cost career development, training, and education services to help individuals build a better life for themselves and their families. Our core values are Trust, Collaboration, Engagement, Ownership, and Innovation. hairstyles), color, religion, sex (including pregnancy and related conditions, sexual orientation, or gender identity), national origin, disability, military status, age, genetic information, or any other category protected by applicable federal, state and local fair employment practice laws.

Individuals with a disability may be entitled to a reasonable accommodation under the Americans with Disabilities Act and/or state or local laws. org if you need assistance or an accommodation due to a disability as defined by the Americans with Disabilities Act.

For questions about your application or employment with Goodwil and beyond, please contact our Candidate Support Line at View phone number on click.appcast.io, option 5.

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