Managing Head of Retail Sales

Department: THC SALES
Employment Type: Full Time
Reporting To: Regional Director of Sales
Headquartered in the Pacific Northwest, Wyld produces the best Cannabis tasting edibles and beverages on the market using real fruit and natural flavors. Our company ethos is founded in strong values and our Pillars of Commitment to our communities and the Earth itself. Ability to excel in a fast-growing/fast paced environment delivering accuracy while managing to deadlines where adaptability is imperative. Embody Wyld Core Values, The Wyld Way Wylds core values are the driving force and energy behind everything we do. Make a Mark -We Blaze Our Own Trail -Brand First -We Mean Business
The Sales Manager is responsible for driving revenue, managing state-level sales strategy, and developing a high-performing Sales team within a single market. This role owns execution across all retail accounts, including direct management of key accounts and strategic partnerships. By instilling trust, leading from the front in the field, and thinking strategically, the Division Sales Manager will build a resilient and accountable team that consistently delivers against sales targets. Through hands-on coaching, data-driven decision making, and cross-functional collaboration, this role will drive market performance, operational alignment, and long-term growth. Market Leadership & Performance Ownership
Own overall sales performance and execution within the state, including revenue growth, market share, and profitability
Drive consistent execution of sales strategies, ensuring strong distribution, in-store presence, and customer experience

Lead, coach, and develop a high-performing sales team, fostering a culture of accountability, ownership, and continuous improvement
Establish clear expectations, performance standards, and development plans across the team
Maintain a strong field presence to stay connected to team execution and market dynamics (60-80% of time in market)

Customer & Strategic Relationship Management
Build and maintain strategic relationships with key accounts, partners, and stakeholders within the market
Oversee account strategy and execution to support long-term growth and brand positioning
Serve as a senior point of contact for critical customer needs and opportunities

Cross-Functional Alignment & Business Operations
Partner with internal teams including Distribution, Operations, Finance, and Marketing to ensure alignment and execution excellence
Support effective planning, forecasting, and resource allocation to drive effective execution
Ensure adherence to company standards, processes, and regulatory requirements
Leverage data and market insights to inform decisions, identify opportunities, and communicate performance to leadership
Identify opportunities, risks, and market trends, and translate them into actionable strategies

7+ years of direct sales, sales operations, or related field. CPG and wholesaler.

• Progressive sales experience or multi-state or regional leadership preferred.
• Strong understanding of B2B sales, distributor models, and regulated markets (cannabis or CPG strongly preferred)
• Comfortable operating in a fast-paced, evolving organization with significant travel
• Ability to read, write, and communicate effectively in English.

Ability to handle confidential and sensitive information with professionalism and discretion.
Familiarity with basic computer applications, including Microsoft Office, Google Workspace, and work management systems such as Slack, Jira, or similar platforms.
Ability to travel occasionally between Company buildings or work sites, as needed.

Must obtain and maintain all licenses, permits, certifications, or registrations required by applicable federal, state, provincial, or local laws and regulations.
ServSafe Certification or Food Handler's Card is preferred, where applicable.

Compliance with all company safety, sanitation, quality, and food safety policies is required at all times.
Must be willing to work a flexible schedule
bonus potential, 11 paid holidays, 120 hours of PTO, 16 hours of VTO, 401K, and fully paid health, dental and vision insurance.