Head of Marketing Management Remote (m/f/d)

As the Director of Corporate Marketing at Canoe Intelligence, you are the architect of our global brand identity and the lead strategist for our voice in the market
In this role you will elevate Canoe's presence by overseeing our content ecosystem, global media relations, and brand integrity
You will define our global narrative and ensure that every LinkedIn post, press release, and website update meets our standard of excellence
Serving as the primary steward for the Canoe brand, you will ensure a unified experience for our clients and prospects across all marketing and sales touchpoints
Global Narrative & Content Strategy: Develop and oversee the overarching roadmap that positions Canoe as a thought leader in the alternative investment space
Partner closely with Sales, Relationship Management (RM), and Business Development to extract market insights and "front-line" feedback to ensure our content strategy addresses real-world client pain points
Architect a strategy for capturing and promoting high-impact client and partner stories. Collaborate with the Relationship Management and Partnerships teams to transform successful implementations and joint ventures into compelling case studies, webinars, and co-branded content
Media & PR Management: Guide our media strategy by managing two PR agencies (US and London). Brand Stewardship: Act as the final authority for brand applications across the website, sales collateral, and digital channels to ensure visual and verbal consistency
Social Media & Advocacy: Manage Canoe's corporate social presence and lead our internal advocacy program to empower employees as brand ambassadors
External Profile Management: Optimize third-party vendor profiles (e.g., G2, industry directories) to ensure our market-facing data is accurate and compelling
Cross-Functional Partnership: Collaborate with the Directors of GTM, Product Marketing, and EMEA Marketing to provide the high-quality content and creative direction required to drive global pipeline
Consistently leverage AI tools to scale content production, sentiment analysis, and brand monitoring to increase operational efficiency
Vendor Leadership: Manage a specialized roster of external talent, including PR agencies, graphic design consultants, and freelance content writers
Benefits Health Insurance: From medical dental, and vision to FSAs, HSAs, and more - we've got you covered
Canoe offers a £6,000 stipend for employees to enroll in their own private benefits.
Flexible PTO: Recharge with flexible PTO and paid holidays!
Going to be remote? Hybrid and Remote Work: Most roles at Canoe offer either a Hybrid or a Fully Remote schedule. Remote Office Stipend: Need to level up your personal workspace? We offer $750 for any office equipment you purchase (monitors, desk, chair, etc.).
Continue to learn and grow, utilizing $1,000 in education reimbursement available annually to each employee. We also offer a robust Learning Management platform and host regular Lunch & Learns.
Wellness/WiFi: We reimburse employees up to $100 per month to help cover gym memberships and internet.
Experience collaborating with revenue-facing teams to translate technical product value into compelling, high-impact stories, with a proven ability to interview clients and partners to extract and articulate value-driven narratives
Practical experience using AI to work smarter - whether for research, content drafting, or workflow automation
Brand Authority: A keen eye for design and a mastery of copywriting and editing. A proven track record of moving from high-level brand strategy to tactical delivery without the need for a large internal team
Collaborative Leadership: The ability to influence and partner with peer Directors to ensure global brand alignment
Media Savvy: Experience managing external agencies and a strong understanding of how to build relationships with financial and tech trade publications
A minimum of 8+ years of marketing experience within Alternative Investments, FinTech, or Financial Services is required. You must understand the complexity of the private markets and the nuances of our audience

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