Head of Sales and Events

Brookdale LaCrosse is hiring a Sales Manager for their community!
Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity
Hungry for a sales role where your work will make a meaningful difference? At Brookdale, you will find opportunities that recognize your success and help advance your career.
Our most successful sales managers can earn membership and bonus opportunities in our high-performance clubs: About the Sales Manager Position
As a Sales Manager at Brookdale, you will be a:
Guide for families and older adults - You'll be the boots on the ground both inside and outside our community, helping older adults navigate the sales journey from interest to move-in.
Team player - You'll work with local professionals and volunteers to generate professional referral leads from medical, financial, and legal professionals; religious leaders; and other local businesses and organizations.
Partner - You'll partner with leadership to develop and execute sales and marketing plans to meet or exceed community revenue and occupancy goals.
Brookdale supports our Sales associates through:

• 3-week on-boarding & orientation program featuring in-depth instruction in Brookdale's unique approach to sales, the systems to help you be successful, one-on-one coaching with your District Director, ongoing monthly continuing education for knowledge growth, and customized tools designed to help you best market your community for your unique geographic area.
• Opportunity to apply for tuition reimbursement to support your professional sales and leadership skills development
• Network of almost 675 communities in 41 states

This is a great opportunity for a strong sales leader looking to take the next step in their professional career or for an experienced Sales Manager looking to join a reputable mission and purpose-driven organization where you can make a contribution.
Bachelor's Degree in Marketing, Business, or related field preferred or equivalent combination of experience and education required
Minimum of 2 years relevant and recent sales experience. Strong working knowledge of technology, proficiency in Microsoft office suite, and electronic documentation
Do you want to be a part of a welcoming and inclusive community where residents and associates thrive? Our cornerstones of passion, courage, partnership and trust drive everything we do and come to life every day. Apply online here or on our Career site,
Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.
Part and Full Time Benefits Eligibility

• Medical, Dental, Vision insurance
• Early access to earned wages for hourly associates (outside of CA)
• Full Time Only Benefits Eligibility

Paid holidays
Company provided life insurance
Adoption benefit
Disability (short and long term)
Flexible Spending Accounts
Health Savings Account
Optional life and dependent life insurance
Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
Tuition reimbursement
Temporary associates are not benefits eligible but may participate in the company's 401(k) program.
Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.
S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.
The application window is anticipated to close within 30 days of the date of the posting.
Gracious hospitality and neighborliness for our residents and families.
Home-like feel and all-around comfort for residents and visiting family members.
Entertaining events and gatherings so our residents can find connections in groups and 1:1 settings.
Industry leader in clinical care.
Nationwide company with 589 communities as of November 30, 2025, offering many opportunities to grow and learn as a sales professional.
Extensive corporate support including a robust training program.