Head of Marketing Management

About the job Marketing Manager (Omni-Channel Promotions)

Employment Type: Full-time
Pay Range: $85,000 - $125,000/year + Eligible for annual performance-based bonus
Benefits: 401(k) with Company Match, Employee Discount Program, Lifestyle Allowance, Mobile Phone Plan Reimbursement, Comprehensive Health/Dental/Vision Insurance, Generous Paid Time Off, Flexible Work Hours, Wellness Days, Creative Leave, Monthly Team Building Budget and more!
CJ OLIVE YOUNG introduced the first Korean health and beauty store in 1999, pioneering the industry and becoming Koreas No. 1 Health & Beauty Store. With over 1,370 stores across Korea and a global network reaching 150 countries, OLIVE YOUNG is now evolving into a Global Lifestyle Platform that brings the best of beauty and health to customers worldwide.
CJ OLIVE YOUNG USA, Inc is a dynamic and fast-growing beauty retailer specializing in K-beauty skincare and cosmetics in North America! As we expand, we are also curating a selection of local U.S. beauty brands, bringing innovative and high-quality products to our customers.
We are seeking a strategic and execution-focused Promotional Marketing Manager to lead omni-channel promotional planning and activation for Olive Young USA. This role will be instrumental in driving in-store traffic, boosting conversion, and delivering cohesive customer experiences across offline and online touchpoints. The ideal candidate has deep expertise in retail marketing, strong cross-functional collaboration skills, and a passion for data-driven campaign optimization.
Lead annual marketing planning for both offline and online channels, with a priority on in-store promotions tied to the U.Develop and execute sales-driven in-store campaigns, seasonal events, and strategic category activation programs
Plan and manage high-impact offline promotions (e.g., Olive Young Sale) and integrate with online campaigns for a cohesive customer experience
Coordinate with Visual Merchandising and store teams to execute impactful in-store activations
Develop promotional design briefs (SB) and review copy for all channels (in-store signage, landing pages, email, app push notifications, etc.)
Establish and manage promotion budgets (e.g., Build and manage partnerships with local brands, influencers, and community organizations to boost in-store traffic and sales
Identify opportunities to improve offline activation processes and online promotional systems
Develop standard operating procedures for integrated offline/online event execution
Analyze offline and online promotional performance, sales impact, and ROI
S. beauty retail trends, competitor promotions, and seasonal consumer behaviors to inform campaign planning
Use customer and sales data to generate insights, form hypotheses, and test strategies for higher promotional efficiency
Report post-event performance and recommend improvements for future campaigns
Create and execute omni-channel customer engagement strategies (email, app push, in-store touchpoints)
Align campaign messaging and timing across both online and offline channels
Develop tailored campaigns for specific customer segments, leveraging loyalty programs and local community outreach
Measure and optimize campaigns using A/B testing, foot traffic tracking, and conversion analysis
Proven 5+ years of experience in offline/in-store-driven marketing or omni-channel promotion planning in the U.Strong track record in sales-oriented promotion execution, category activation, and campaign management
Bilingual in English/Korean (Korean: business-level proficiency)
Familiarity with both retail floor operations and e-commerce promotion strategies
Experience with store launch marketing or large-scale seasonal event planning

We believe in hiring with empathy and strive to build a diverse workforce that reflects our community. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.