Head of Marketing and Advertising

Marketing Director
Freeman Mathis and Gary, LLP is a rapidly growing, national specialty litigation firm seeking a Director of Marketing to join our Atlanta office. The Director of Marketing is a senior leader responsible for driving the law firm's national marketing strategy, brand positioning, and integrated marketing communications to support revenue growth, client engagement, and competitive differentiation. This role oversees a multi-functional marketing team and partners closely with firm leadership, practice-group leaders, and client-relations / business-development colleagues to execute best-in-class, data-driven, omni-channel campaigns that amplify the firm's reputation and deliver measurable ROI. This leader combines strategic vision, operational excellence, digital fluency, and deep knowledge of professional-services marketing to elevate the firm's market presence while ensuring alignment with the firm's growth priorities.
Strategic Leadership & Planning
Develop and execute the national marketing strategy that supports firm-wide strategic goals, revenue targets, and industry initiatives.
Lead annual marketing planning and budget development; set measurable objectives, KPIs, and performance benchmarks for all campaigns.
Partner with executive and practice leadership to evolve the firm's brand architecture, messaging, and thought-leadership positioning.
Serve as the primary liaison between the Marketing Department and practice leadership to align marketing initiatives with business development priorities.
Integrated Marketing & Communications

Oversee development of omni-channel campaigns (digital, content, events, social, paid media, sponsorships, PR) to increase brand awareness and client engagement.
Ensure all brand messaging and visual identity are consistent across offices, practice sections, digital platforms, and client-facing materials.
Lead strategy for content marketing, thought leadership, publications, and webinars to position the firm as a trusted advisor.
Digital Transformation & Marketing Technology

Champion digital marketing innovation, leveraging data analytics, SEO/SEM, CRM, and marketing-automation tools to optimize campaigns.
Partner with IT and Operations to enhance marketing technology stack and client-insights reporting dashboards.
Advance the firm's website, social media, and digital advertising strategies to improve lead generation, conversion, and reputation.
Manage and mentor a multi-disciplinary team of managers and specialists across:
Digital Marketing
Content & Communications
Event Marketing
Creative Design/Branding
Marketing Operations
set clear KPIs for individual and team performance.
Lead efforts in talent development, succession planning, and performance reviews.
Work closely with Business Development and Client Relations leadership to ensure marketing programs drive pipeline growth and client retention.
Partner with Practice Section Leaders to provide tailored marketing strategies that support priority clients and sectors.
Collaborate with Finance and Operations on budget optimization and ROI reporting.
Establish a metrics-driven marketing approach; Deliver monthly and quarterly marketing performance dashboards to the executive team.
Provide insights and recommendations for continuous improvement based on campaign data, client feedback, and market trends.
Key Performance Indicators (KPIs)

Growth in qualified leads, client engagement, and pipeline contribution driven by marketing initiatives.
Brand recognition and reputation metrics (e.g., Digital performance metrics: website traffic, SEO ranking, social engagement, email open/click-through rates.
Team performance and employee engagement scores within the marketing department.
Timeliness and accuracy of budget forecasting and spend management.
Bachelor's degree in Marketing, Communications, or related field (MBA preferred).
Experience: 10–15+ years of progressive marketing leadership experience, with at least 5 years in a senior management role within a large law firm or professional-services firm (legal, accounting, or consulting).
Proven success leading integrated, data-driven marketing strategies that drive revenue and elevate brand reputation.
Certificates / demonstrated expertise in digital marketing, CRM systems, marketing automation platforms, analytics tools, content-management platforms, project management programs.
Strong leadership, influencing, and communication skills with the ability to manage cross-functional teams across multiple offices.
Exceptional project-management skills with a track record of delivering results on time and within budget.
High business acumen, financial discipline, and understanding of ROI-based decision-making.
Business Acumen & Financial Savvy
Digital Fluency & Innovation
Organized, Timely, Confidential, Responsive (within 24 hours)
Comprehensive benefits package including medical, dental, and vision

• Firm paid life insurance and long-term disability
• Employee Assistance Program
• Year-end bonuses and referral fee programs

Freeman Mathis & Gary, LLP (FMG) is committed to providing equal employment opportunities to all applicants and employees by maintaining a workplace free of discrimination based on race, color, religion, sex, national origin, age, disability, genetic information, or any other protected status as provided by law. FMG complies with all applicable federal, state, and local laws. This position is subject to our drug free workplace policy, which includes the ability to pass a pre employment drug screen. Employees may be subject to reasonable suspicion drug testing in accordance with Firm policies outlined in the Employee Handbook.