Head of Recruitment Marketing

Nonprofits do some of the most important work in the world, and most of them are still managing grants in spreadsheets. Instrumentl is a profitable, hypergrowth, YC-backed SaaS platform building the operating system for grant-funded organizations. More than 5,500 nonprofits use Instrumentl to discover, track, and win grant funding, from local community organizations to the San Diego Zoo and the University of Alaska. Collectively they’ve moved over $1 billion through our platform.
We're growing more than 40% year over year, customers love us (Ellis PMF 60+), and we're hiring people who want to build something that matters.
We’re hiring a Marketing Ops Manager, reporting to the Revenue Operations Lead, to own the technical infrastructure that powers our marketing engine. You’ll architect our marketing data model within our CRM, integrate new data sources, and implement AI tools across our marketing programs. You’ll partner closely with our Product Marketing Managers (campaigns, launches), our Events & Community team (conferences, virtual webinars, community programs), and our Growth Product team (a high-speed engineering team focused on product signups and onboarding). You’ll act as the connective tissue for Marketing, Sales, and CS initiatives so every launch ships with the execution and reporting these teams need to operate in lockstep.
This role is ideal for someone who is an equal parts systems thinker and hands‑on builder, someone comfortable writing SQL queries in the morning and presenting a quarterly business review to leadership in the afternoon.
What you’ll do: Data Architecture & CRM Ownership Own and maintain our marketing data model in HubSpot, ensuring clean object relationships, consistent field architecture, and scalable structure as we grow
Build and maintain data pipelines connecting external sources (product usage, event platforms, enrichment providers, ad platforms) into our marketing systems
Establish data governance standards and ensure data quality across all marketing systems, from campaign attribution to lifecycle stage definitions
Partner with Growth Product to instrument signup and onboarding events, ensuring product data flows cleanly into HubSpot
Build and refine lead scoring and segmentation models based on conversion data and PMM feedback
AI Tooling & Automation Evaluate, implement, and optimize AI tools that enhance marketing productivity
Reporting & Analytics Build and maintain dashboards providing visibility into funnel health, channel performance, campaign ROI, event ROI, and signup-to-activation conversion
Own the lead tracking and management funnel across channels (SEO, SEM, Social, AOE, events, etc.)
Enable downstream optimization and experimentation, including A/B testing, performance modeling, and forecasting
Document metric definitions, scoring logic, and attribution methodologies to ensure transparency across Marketing and GTM teams
Partner with Growth Product and Marketing to define launch KPIs and stand up dashboards that give Marketing, Sales, and CS shared visibility
Integration & Tech Stack Own integrations across the martech stack beyond HubSpot (event platforms, community tools, ad platforms, enrichment, product analytics, data warehouse)
Evaluate new tools and make build‑vs‑buy recommendations
Ensure our marketing tech stack is lean, well‑integrated, and delivering ROI
Required 3-5+ years in Marketing Operations, Revenue Operations, or a GTM Systems role at a B2B SaaS company
Hands‑on experience with marketing automation and CRM administration (HubSpot preferred)
Data architecture experience: you’ve designed or significantly improved a marketing data model and connected multiple systems
Analytical mindset: you make decisions based on data and know how to measure whether a campaign or experiment is working
Nice to Have Familiarity with product analytics tools and how product event data feeds lifecycle marketing
Experience with data enrichment vendors and intent data providers
Experience supporting field marketing, events, or community programs
Experience with BI tools or data warehouses
Curious about AI: You’re excited (not anxious) about how AI is changing marketing and you want to be the person figuring out how to use it
Collaborative: You know that the best systems are built in partnership with the people who use them whether that’s a PMM, an Events Manager, or a Growth Product engineer
Compensation & Benefits For US-based candidates, the target salary range for this role is $130,000-$155,000 base + quarterly performance bonus (10-15% of base)plus equity. Final compensation is determined based on experience, skillset, scope of responsibility, interview performance, and geographic location. 100% covered health, dental, and vision insurance for employees (50% for dependents)
Company laptop and home‑office stipend
Bi‑annual company retreats
We are committed to building an inclusive workplace and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, or any other legally protected status. If you need a reasonable accommodation during the application or interview process, please let us know.

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