Senior Brand/Design Strategist

At AKQA (part of WPP), we help ambitious companies navigate shifting markets and culture, define better futures, and build brands that pioneer, not just compete. We work at the intersection of technology, storytelling, and design, turning brand into strategic advantage.

We're looking for a senior brand strategist who can combine strategic rigour with creative imagination to join our Copenhagen studio. Someone who can dissect market and cultural shifts, identify compelling positions, and translate them into creative brand ideas that resonate and perform.

As a brand strategist, you’ll operate across brand, campaign, and experience, leading the translation of client challenges into strategies that are both rigorous and creatively compelling. You’ll own strategic direction from foundational brand work through to creative activation, championing value-driven thinking.

Define brand futures: Lead brand platforms, positioning, and narrative frameworks; show how brands can shape culture, not just respond to it.

Turn insight into sharp creative concepts; craft briefs that inspire breakthrough creative work and campaigns.

Collaborate on creative: Partner with creative teams to develop ideas rooted in strategy; ensure work ladders back to brand strategy while pushing creative boundaries.

facilitate workshops; be a trusted strategic voice with clients and creative partners.

Work with creatives, designers, technologists, and experience strategists; 5-7+ years in brand, marketing, or creative strategy, with experience across both brand-building and campaign activation

consultancy or client-side brand experience also valued

Past work showing both strategic depth and creative ambition

Skilled at dissecting complexity and building evidence-based, precisely communicated arguments

Fluent in brand architecture, positioning, and performance measurement

Creatively curious and drawn to innovation thinking, able to translate insight into concepts that are simple, memorable, and ownable

Someone who sees brand as a business value driver, questions assumptions, and stays genuinely curious about culture, technology, and behaviour

That's why we've adopted a hybrid approach including required in-office days. WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.