Head of Marketing Management

Head of Marketing and Communications
ABOUT US Ranchbot is a fast-scaling Agritech company leading the evolution of a new phase of technology development in agriculture.
Combined with its strong go-to-market strategy, commitment to customer service, and unique intellectual property, Ranchbot is helping Ranchers think differently about how they manage their water ecosystems and related infrastructure and is enhancing productivity, profitability, and sustainability in American agri-businesses.
Ranchbot’s award-winning technology is designed to be installed quickly by the customer without technical support and is made in Dallas, Texas. Its monitors work anywhere in the world by utilizing leading satellite networks or can connect to local cellular networks if available. The monitors’ real-time alerts instantly inform a customer of water level trends, changes, and issues via SMS, email, and/or the Ranchbot cloud dashboard.
Ranchbot’s core focus is on water for Livestock and has high adoption in cattle and sheep grazing activities across the states. It is now expanding its core water monitoring offering to a range of its own and other third-party technology, including sensors for Rainfall, Flow, Pressure, Cameras, Pump Control, Trough monitors, and more.
The company’s software platform, My Ranchbot, gathers data from its on-ranch monitors and converts it to actionable insights that inform better ranch management decisions and actively engage the customer for better asset and resource utilization.
POSITION SUMMARY We're looking for a Marketing Manager to own the voice and written word of the Ranchbot brand and be the voice of the rancher in our marketing team. This role is a key position in the development of the overall marketing strategy and content ideation. You'll be the lead writer and brand voice steward on the marketing team, crafting copy for campaigns, web, email, social, events, and sales enablement while also managing your own project pipeline from brief to delivery.
This is a player-coach role for a craftsperson: you'll spend most of your time writing and refining, but you'll also own the workflows, timelines, and cross-functional coordination that keep content moving. You'll work alongside discipline leads in creative/design, events, and digital marketing, with projects managed through Monday.com.
KEY RESPONSIBILITIES The content marketing managers primary responsibility is to be the voice of the rancher at Ranchbot, ensuring that our brand is both presented consistently across all media and connects with ranchers.
Copywriting & Brand Voice (60%) Own and evolve the Ranchbot brand voice. Write compelling, conversion-oriented copy for paid campaigns (Meta, Google), email marketing, landing pages, and website content
Develop long-form content including blog posts, case studies, customer stories, and thought leadership that resonates with ranchers and producers
Craft campaign concepts, headlines, and messaging for seasonal promotions, product launches, and trade show activations.
Translate technical product capabilities (satellite IoT, telemetry, water flow data) into plain-spoken benefits that matter to our customers
Partner with creative/design on integrated campaigns, ensuring copy and visuals work as one
Project & Workflow Management (40%) Manage the content pipeline end-to-end: intake briefs, scope work, set timelines, and deliver on schedule
Own content projects in Monday.com; maintaining briefs, approval tasks, file management, and status updates in line with team processes
Coordinate deliverables across copy, creative, digital, and events teams, flagging dependencies and keeping stakeholders informed
Manage relationships with freelance writers or contractors as content needs scale
Maintain the content calendar and ensure lead times are respected across discipline teams
SKILLS & EXPERIENCE Hands-on experience in ranching or livestock operations (Required).
5-8 years of copywriting and content marketing experience, with a portfolio demonstrating range across campaign copy, long-form content and brand voice work.
Proven experience defining or stewarding a brand voice, ideally taking a brand from inconsistent to codified.
Experience writing for practical B2B/B2C hybrid markets.
Demonstrated ability to interview customers and subject matter experts and develop the resulting conversations into compelling stories and content.
Proficiency in project management tools; PERSONAL ATTRIBUTES Positive and professional communicator with excellent time management.
Natural storyteller who translates technical and practical subject matter into clear, engaging content that resonates with real-world audiences.
Highly organised self-starter who owns their calendar, manages approval workflows and hits deadlines without being chased.
comfortable working within structured marketing workflows and contributing constructively to a broader team.
REPORTING STRUCTURE This role reports to the Head of Marketing and Communications and works closely with the Sales and Marketing Teams.
Improvement of copy performance in marketing efforts
Brand voice adoption and implementation across the company
Execution of marketing projects
Be part of a collaborative, agile and fast-moving team.
Enjoy a modern office, onsite parking, and a welcoming team culture with regular team events.
We have an agile approach to product development and operations, encouraging every team member to contribute ideas, drive improvements and help shape the future of our business.
Join Ranchbot as we build the next generation of connected agricultural technology, delivering smarter monitoring and control solutions that help Ranchers make better-informed decisions worldwide.

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