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Head of Events Marketing

Ampcus

Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services. We are in search of a highly motivated candidate to join our talented Team.
Job Title Marketing Manager
Job Summary Part of the Marketing Events, Sports Marketing, and Sponsorship organization, Global Sponsorships and Business Development creates strategic, ROI-generating sponsorship opportunities for our Partners and customers. Our program is designed to support companies in growing their business with our and our customers. Sponsorship opportunities are offered globally across a variety of marketing programs. The sponsorship program has four goals:
Engage customers with quality sponsor-developed content, education, and networking that enriches the attendee experience and demonstrates the value of our Partner community.
Deliver sponsoring partners ROI through shared leads, pipeline acceleration, executive relationship building, and thought leadership that transforms customer engagement into business results.
Optimize revenue cost recovery for our Marketing, with sponsorship.
Align to our Partner Organization business by curating a partner composition that supports APO's strategic priorities - including co-sell motions, competency development, and the acceleration of workload growth - ensuring our sponsorship program reinforces the partner flywheel that drives our commercial outcomes.
We design sponsorship programs with equal focus on our four goals, creating a compounding value exchange for three distinct stakeholder groups: the customer, our Partner, and our Marketing events with sponsorship programs include Invent, Global and Public Sector Summits, industry events, third-party events, executive marketing events, and field programs. The Demand Generation function within the Global Sponsorship team is responsible for driving awareness, leads, and revenue for sponsorship programs through integrated multi-channel campaigns that reach 600K partners globally.
Key Responsibilities Serve as the primary point of contact and single-threaded owner for all demand generation projects, managing relationships with leadership and key stakeholders and prioritizing business needs with their guidance.
Oversee and manage a team of contingent workers (yellow badges) including email operations, reporting analyst, and copywriter, providing direction, removing blockers, and ensuring quality output.
Serve as the final approver and reviewer of all demand generation deliverables before they go to market, ensuring quality, accuracy, and alignment with campaign goals.
Work with the campaign operations manager who will execute email campaigns, ensuring alignment with broader demand generation timelines and goals.
Drive end-to-end project management for multi-channel demand generation campaigns (email, web, social, sales materials) supporting our Global Sponsorships across re:Invent, Global Summits, Industry Events, and Cloud and AI Days.
Maintain and run existing operating mechanisms including Airtable DG planning, editorial calendars, renewal rate dashboards, and reporting cadences to keep campaigns on track.
Run weekly team syncs and 1:1s with team members, two agencies, and join cross-functional coordination meetings with program leads.
Work with the reporting analyst to measure, analyze, and deliver campaign performance reports, wrap-up reports, renewal rate dashboards, and weekly/monthly performance updates to leadership.
Identify and elevate risks and drive resolution to ensure seamless campaign delivery and team productivity.
Required Qualifications 5 years of professional non-internship marketing and demand generation experience.
3 years of experience managing cross-functional projects or programs with multiple stakeholders.
Experience with demand generation campaign operations and email marketing execution.
Experience managing or overseeing contingent workers, vendors, or matrixed team members.
Experience using data and metrics to drive improvements and report on campaign performance.
Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
Experience utilizing marketing systems and tools including email platforms, web analytics, and CRM (Marketo, Tableau, Salesforce) for demand generation.
Strong project management skills with the ability to manage complex timelines across multiple workstreams simultaneously.
Excellent written and verbal communication skills with the ability to provide clear stakeholder updates.
Experience in B2B technology marketing, cloud services, or sponsorship/partnership marketing.
Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
Familiarity with Airtable and project tracking tools.
Benefits Overview Health & Wellness: Comprehensive pre-tax health, dental, and vision insurance options.
Life Insurance: Group term life insurance and voluntary life insurance coverage.
Retirement Savings: 401(k) retirement savings plan to help you plan for your future.
Ampcus is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veterans or individuals with disabilities.

#J-18808-Ljbffr Ampcus

Vacancy posted 2 days ago
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