Head of Marketing Management

Campaign Program DeveloperOur associates celebrate lives. We celebrate our associates.Develops Campaign Programs to increase market share and conversion rates in the Greater Houston Asian community that ultimately increase lead generations, sales, and profitable revenue growth. Assesses market and recommends Campaigns. Develops and project manages approved Campaigns throughout life cycle. Develops, tracks, trends, and reports on Key Performance Indicators (KPI) to assess Campaign effectiveness.Job ResponsibilitiesDevelop Campaign ProgramsAssess the market demographic and industry constraints to propose appropriate Campaigns that will increase market share and profitable revenue growth. Develop proposals including target audience, budget, implementation timeline, program duration, KPIs, and internal or vendor resources. Leverage internal Marketing resources as appropriate. Ensures campaigns adhere to Branding standards and regulatory compliance.Present proposals to local, sales, and market management for review, input, and approval. Revise proposal as appropriate to obtain approval.Implement CampaignsCollaborates with internal and external resources to implement Campaigns on time and within budget. Obtain permits, insurance, products, literature, marketing materials, or similar to support campaigns. Order and schedule delivery of marketing materials, products, or resources to ensure availability.Develops power point and presents Campaign to internal sales associates and management teams to ensure target audience, KPIs, and sales team expectations.Timely, forwards campaign leads to sales management for further qualification and assessment.AdministrationMaintain and publish KPIs on ongoing CampaignsDevelop and maintain a Campaign Playbook including Project Plan, KPIs, and lessons learnedMay observe sales team in order to identify areas to improve campaign executionAdditional responsibilities as requested or assignedRequirementsEducation & Licenses:Bachelor's degree in Marketing, Communications, Funeral Sciences, or related disciplineExperience & Knowledge:At least six (6) years' marketing or sales experience with progressively increasing responsibilities.At least two (2) years' marketing or campaign experience with a demonstrable record of achieving KPIs. Campaign experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar.Skills & Abilities:Computer literate and proficient with MS Office, Word, Excel, and Power PointUnderstanding of market penetration, market demographics, campaign KPI analytics, and industry acumenWork ConditionsEnvironment - Work is both indoors and outdoors regardless of seasonal weather; professional attire required when in contact with familiesPostures – Frequent continuous period of time sitting or standing up to 6 hours per day; frequently climbing stairs to access buildingsPhysical Demands – Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usageHours – May work beyond standard hours or schedule as business needs ariseTravel - limited amount of local and/or multiple location travel requiredPostal Code: 77024 Category (Portal Searching): Sales Job Location: US-TX - Houston