Head of Media and Communications

Director, Media page is loaded## Director, Medialocations: Store Support Center - Roswell, GAtime type: Full timeposted on: Posted Todayjob requisition id: JR6051**Overview**At PGA TOUR Superstore, we’re always looking for enthusiastic, self-motivated, flexible individuals who will share a passion for helping transform our business. Position Summary**We're seeking a high-caliber Media Director to lead media strategy, planning, and buying for our leading golf specialty retail brand. You will sit at the intersection of traditional media excellence and retail media innovation, requiring a strategic thinker who can drive measurable business results while building our retail media capabilities from the ground up.**Media Planning & Buying:* Develop and execute comprehensive media strategies across paid, owned, and earned channels to drive store traffic and online sales.* Lead all media planning and buying activities, including negotiation with media partners and agencies.* Manage media budgets efficiently while maximizing ROI and incremental sales impact.* Analyze campaign performance and leverage insights to continuously optimize media investments.* Stay current on media trends, emerging platforms, and golf/retail industry dynamics.Retail Media Implementation:* Implement a retail media strategy that creates incremental revenue opportunities* Identify and establish partnerships with relevant retail media networks and platforms.* Develop frameworks for measuring retail media effectiveness and its impact on overall business objectives for our organization and our partners.* Build internal capabilities and education around retail media best practices.* Ensure retail media initiatives complement and enhance existing media strategies.Executive Leadership & Team Management:* Directly lead and mentor a team of media professionals, fostering a culture of high performance, accountability, and continuous professional development.* Serve as the primary voice of media to the C-Suite, delivering compelling presentations that translate complex data into clear, actionable business narratives.* Partners with merchandising, e-commerce, and store operations teams to align media efforts with business priorities.* Collaborate with creative teams to ensure messaging resonates with our target audience.* Manage high-level relationships with external agencies and media vendors, ensuring they deliver as an extension of our internal team.**Qualifications and Skills Required:**Required Qualifications:* 12+ years of media planning and buying experience, with significant time in a client-side or in-house role.* Deep expertise across digital and traditional media channels.* Strong analytical skills with experience using media measurement and attribution tools.* Proven track record of developing data-driven media strategies that deliver business results.* Experience managing substantial media budgets.* Understanding of attribution modeling, incrementally testing, rapid test and learn optimization.Knowledge of retail media networks and their applications.* Experience in specialty retail, sporting goods, or lifestyle brands.* Mastery of communication, with the ability to create and deliver high-impact presentations for diverse audiences.* Entrepreneurial approach to building new capabilities (retail media).* Excellent communication skills for cross-functional collaboration.* Ability to thrive in a fast-paced, evolving media landscape.**Work Environment and Physical Requirements:*** Monday - Friday onsite, based out of our Roswell, GA Store Support Center. Travel:*** Up to 20% of travel is required.**We comply with all laws that prohibit discrimination based on race, color, religion, sex/gender, age (40 and over), national origin, ancestry, citizenship status, physical or mental disability, veteran status, marital status, genetic information, and any other legally protected status. Employment discrimination isn’t just unlawful, it violates our policies and is not who we are. An associate who believes s/he is being discriminated against should report it immediately to the Human Resources department. The law and our policies prohibit retaliation against anyone for making such a report.PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Sports and Entertainment. Our stores are located across the US with our Store Support Center and Customer Care Center located in Roswell, GA. Our shared ambition is to be the premier golf retailer in the world, focused on growing the game and inspiring people to play their best!Our Associates deliver world-class service to our customers with unparallelled golf experiences on our putting greens, Studios, and hitting bays all with state-of-the art technology delivering game-changing opportunities at every turn. With access to award-winning product knowledge training, Associates quickly build confidence and establish meaningful connections with everyone coming through our doors.Golf’s greatest brands are in our stores offering performance, style and value - with both new and pre-owned clubs. Our amazing Services Associates can repair and regrip clubs and have customers heading out to the courses with the best advantage.Our Instructors are PGA pros and coach customers to reach their goals with equipment fitting exactly to their needs & playing styles informed by sport-leading Trackman technology. Every store features the very best in golf apparel for Men, Women, and Juniors and an unmatched collection of footwear options.