Head of Marketing Management

Job Location NEWTON FIRST AID OFFICE
Reporting to the CEO, the Director of Marketing will be the steward for all things Brand at First Aid Beauty. This role requires an innovative and forward-thinking mindset with exceptional capabilities to deeply connect with our consumer and build executable campaigns against insights, in line with our brand purpose.
The Director of Marketing will lead & develop an inclusive, high-performing team that collaborates effectively and executes with excellence. This role will oversee an organization inclusive of Global Product Development, Regional Brand Marketing, Communications, Media, Social, PR, Influencer, Digital Marketing and Consumer Engagement.
The Director of Marketing will ensure continued growth for First Aid Beauty by developing key strategies to gain new consumers, build brand love and launch award winning products that grow the category. This is a critical leadership role both internally and externally, interfacing with key industry partners, press, media and retail customers.

Refine and re-invigorate the brand story and its positioning through new product formulations, creative assets, etc.
Crystallize the brand vision and develop a bold brand-centric strategy that articulates a specific brand voice and positioning in an effort to modernize.
Ensure clear vision around brand purpose and brand ambition.
Ensure the integrity of First Aid Beauty’s brand identity across all consumer touchpoints.
Enable award-winning new product development true to the brand anatomy while ensuring global product compliance.
Work hand-in-hand with the Director of Creative to ensure in-house creative design studio capable to produce consistent on-equity creative content in all touchpoints
Understand customer behavior and expectations to anticipate consumer needs and design programs and messaging that resonate and connect authentically.
Understand the global retail landscape to design marketing and customer acquisition/retention strategies to grow the brand and meet sales and profit targets.
Manage P&L and build a well-thought-out budget. Adapt and optimize in support of profit targets.
Oversee the analysis of customer insights, consumer trends, market analysis, and marketing best practices that build successful strategies.
Be the face of the brand to industry press / media and role model the brand equity to external stakeholders.

10+ years’ experience in marketing or brand management with exposure to key cross-functional partners (e.g., finance, operations, legal, HR) and experience across brand fundamentals (media, PR, creative, product development)

• Bachelor's degree in Business, Marketing, Communications, or equivalent is preferred.
• Strong knowledge of global markets and management of global brand programs.
• Experience building multi-year strategic plans.
• Strong analytical skills with the ability to make data-driven decisions. Solid understanding of market research and data analysis methods.
• Located in Boston (preferred) or NYC with ability for travel ~30% annually. In-office requirement of 2-3 days per week at both sites.

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. Total rewards at P&G include salary + bonus (if applicable) + benefits. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Immigration Sponsorship is not available for this role. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Full time