Head of Marketing and Advertising

The Director of Corporate Marketing is responsible for leading the strategy, creative direction, and execution of all corporate marketing initiatives for Pegasus Residential.
This role serves as the steward of the Pegasus brand and is responsible for ensuring consistent brand positioning across all corporate communications, digital platforms, recruiting initiatives, public relations efforts, thought leadership programs, and business development support.

The ideal candidate is both highly creative and highly execution-oriented. They possess the ability to develop compelling marketing strategies, create differentiated campaigns, and successfully execute initiatives from concept through completion.
This individual must be capable of moving beyond tactical marketing activities and providing strategic recommendations that elevate brand awareness, strengthen market positioning, attract top talent, and support business growth.

14 Paid Holidays

• 100% Paid Medical Benefits for Employees
• Career growth, development, and opportunities to lead and advance
• 1,000–$1,500 Employee Referral Bonus
• Hybrid Work Schedule

Brand Strategy & Positioning

• Own and evolve the Pegasus Residential brand strategy.
• Define and maintain brand standards across all channels.
• Ensure consistency in messaging, design, storytelling, and brand experience.
• Create marketing initiatives that increase brand awareness and recognition.
• Corporate Marketing Strategy
• Develop annual and quarterly corporate marketing strategies.
• Translate business objectives into actionable marketing plans.
• Establish clear campaign goals, messaging pillars, target audiences, KPIs, and success measurements.
• Creative Leadership
• Develop innovative, attention-grabbing marketing ideas that stand out in the marketplace.
• Challenge traditional multifamily marketing approaches and bring fresh perspectives to the organization.
• Direct creative execution across graphic design, video, social media, website content, presentations, and advertising.

Recruiting & Employer Brand Marketing

• Partner with Talent Acquisition to strengthen employer branding efforts.
• Manage Glassdoor and employer reputation initiatives.

Digital Marketing & Social Media

• Develop LinkedIn, social media, and digital advertising campaigns.
• Expand brand awareness and audience engagement across channels.
• Create content strategies that support recruiting, business development, thought leadership, and culture initiatives.
• Monitor engagement, performance, and optimization opportunities.

Business Development Marketing Support

• Partner closely with Business Development to support lead generation and client acquisition efforts.
• Develop marketing materials, campaigns, presentations, and thought leadership content.
• Create content that reinforces Pegasus’ value proposition.
• Support pitch deck development and ongoing refinement.

Corporate Website Ownership

• Serve as owner of the Pegasus Residential corporate website.
• Ensure website content remains accurate, current, and aligned with brand positioning.
• Drive website enhancements focused on user experience, lead generation, recruiting, SEO, GEO, AEO, and AI search optimization.
• Manage website content strategy and ongoing updates.

Develop and manage the annual PR roadmap.

• Manage thought leadership initiatives, including podcasts, articles, videos, and social content.
• Podcast Program Management
• Own strategy, guest pipeline, scheduling, content planning, and promotion for On Air with Jackie Ware.
• Develop annual content themes and guest roadmaps.
• Maintain podcast performance reporting and guest management processes.
• Coordinate with support teams for production and distribution.

Manage multiple initiatives simultaneously while meeting deadlines.

• Maintain project plans, timelines, and executive reporting.
• Proactively identify risks and communicate solutions.
• Ensure projects move from concept to completion without requiring executive intervention.
• Leadership Conference Planning & Execution
• Serve as the Corporate Marketing lead for the annual Pegasus Leadership Conference.
• Develop and execute the conference marketing strategy, budget, theme, branding, and attendee experience.
• Partner with executive leadership, Learning & Development, Operations, and Business Development to ensure conference objectives are achieved.
• Manage conference creative assets, presentations, signage, communications, promotional materials, videos, photography, and social media coverage.
• Oversee conference content planning, storytelling, and messaging to ensure alignment with the Pegasus brand.
• Coordinate pre-event, onsite, and post-event marketing communications.
• Ensure the conference delivers a professional, memorable, and brand-enhancing experience for associates, clients, vendors, and leadership.

7+ years of progressive multifamily marketing experience

• 3+ years leading corporate marketing, brand marketing, or strategic marketing initiatives
• Experience developing and executing multi-channel marketing campaigns
• Experience presenting marketing strategies and recommendations to senior leadership
• Strong project management and deadline management skills
• Advanced experience with LinkedIn, social media strategy, and content marketing
• Experience managing corporate websites, content strategy, and digital marketing initiatives
• Experience supporting Business Development or Sales organizations
• Experience managing podcasts, webinars, video content, or executive branding initiatives
• Knowledge of SEO, GEO, AEO, AI search optimization, and digital advertising
• Experience working with website platforms, marketing vendors, and advertising agencies
• Strong proficiency in Canva, PowerPoint, and marketing presentation development