Marketing and Content Creator

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.

The Social Content Creator is responsible for developing and producing social‑first content that brings Lowe’s brand and corporate storytelling to life across social platforms. This role supports both Corporate and Brand social channels, with an emphasis on creating engaging, platform‑native content that resonates with audiences and reflects current social trends.

This role is a hands‑on creative producer, responsible for concepting, shooting, editing, and delivering video and graphic content optimized for social. The Social Content Creator works closely with Social Strategy, Brand Marketing, and Production teams to execute content that meets both real‑time and planned needs across organic and paid channels.

The ideal candidate is deeply immersed in social platforms and understands how to translate brand and corporate narratives into compelling, culturally relevant content across formats including short‑form video, motion graphics, and static design.

Produce social‑first content across Corporate and Brand channels, including short‑form video, motion graphics, and static assets.

Shoot and edit content for social platforms, including on‑site capture and in‑the‑moment content creation as needed.

Develop platform‑native creative tailored to channels such as Instagram, LinkedIn, TikTok, and others, ensuring content aligns with best practices and audience expectations.

Execute end‑to‑end content creation, including concepting, scripting (as needed), filming, editing, and final delivery.

Partner with Social Strategy, Brand Marketing, and Communications teams to translate briefs and business priorities into engaging social content.

Support both planned campaigns and agile, real‑time content needs tied to cultural moments and business priorities.

Adapt creative for organic and paid social placements, ensuring content is optimized for performance across formats and placements.

Collaborate with Creative and Production teams to align on brand standards while pushing toward more platform‑native, social‑first executions.

Maintain awareness of emerging trends, formats, and platform capabilities to continuously evolve content approach.

Manage multiple projects simultaneously, delivering high‑quality content within tight timelines.

Bachelor’s degree in Video, Motion Graphics, Interactive Design, Fine Arts, Graphic Design or equivalent portfolio or equivalent years of experience in lieu of education requirement, if applicable.

Portfolio demonstrating social‑first video and graphic content, including examples of shooting, editing, and design work across platforms.

3-5 years of experience creating content for social media, with a strong focus on both video production and graphic design.

Demonstrated experience producing social‑first content, including short‑form video, motion graphics, and static assets tailored to platform best practices.

Proficiency in content creation tools across both video and design, including Adobe Premiere Pro, CapCut, and Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.).

Experience shooting and editing content using both professional equipment and mobile‑first production setups.

Strong understanding of social platforms (e.g., Instagram, TikTok, LinkedIn) and how creative formats, pacing, and visuals differ by platform.

Experience developing visually compelling graphics for social, including text‑based storytelling, branded templates, and campaign assets.

Ability to concept and execute creative from idea through final delivery, balancing both speed and quality.

Experience working in a fast‑paced environment and managing multiple projects simultaneously.

Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.