Head of Marketing Management

R0002275Roadrunner is a Category of One leader in logistics, redefining the LTL industry by empowering its elite team with significant technology advancements. Reporting to the VP of Marketing and Communications, the Marketing Manager is a high-impact, hands-on role responsible for building and executing the marketing programs that drive brand awareness, generate qualified leads, and contribute directly to revenue growth. You'll sit at the intersection of strategy and execution, owning campaigns end-to-end across digital, content, automation, and more. The ideal candidate is a data-driven, full-stack B2B marketer with experience spanning content marketing, social media, ABM, marketing automation, internal communication, and live event execution. Drive omnichannel marketing execution*** Own and execute a fully integrated marketing plan aligned to pipeline growth, brand awareness, and commercial expansion* Develop targeted campaigns across digital, email, paid media, and social channels to reach customers, drivers, and partners* Manage campaign performance end-to-end, optimizing toward MQLs, cost-per-lead, and revenue contribution* Ensure consistent messaging and brand alignment across all channels## ## **2. Build marketing systems and automation*** Design and manage segmented email programs and nurture workflows using HubSpot (or equivalent)* Maintain CRM integration to ensure clean data flow between marketing and sales systems* Continuously refine automation strategies to improve engagement, conversion, and pipeline velocity* Implement scalable processes that reduce manual effort and increase campaign throughput## ## **3. Deliver data-driven performance insights*** Produce executive-level reporting on campaign performance, pipeline contribution, and ROI* Translate marketing data into actionable insights that inform strategy and budget allocation* Monitor funnel performance and identify opportunities to improve conversion rates* Establish clear KPIs and dashboards that align marketing activity to business outcomes## ## **4. Develop high-impact content and brand presence*** Create compelling, conversion-oriented content including case studies, nurture sequences, sales collateral, and social content* Lead Roadrunner’s LinkedIn strategy to grow engagement, followers, and market credibility* Support website updates, landing page optimization, and SEO strategy to improve digital performance* Oversee branded merchandise and swag initiatives to strengthen internal and external brand awareness## ## **5. Enable sales and influence market positioning*** Partner closely with sales to develop targeted tools, messaging, and outbound sequences that accelerate deal cycles* Monitor competitor activity and provide strategic insights to refine positioning and messaging* Manage agency and vendor relationships to maximize output within budget constraints* Build relationships with industry media and trade organizations to expand earned media presence## ## **6. [Systems / Process Improvement Area]*** Collaborate with talent acquisition to design campaigns that attract qualified CDL drivers* Develop targeted messaging and campaigns that resonate with driver audiences* Measure and optimize recruitment marketing performance to support hiring goals# # **What you bring*** 3+ years of B2B marketing experience with demonstrated success driving pipeline and revenue* Strong hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce, Zoho, or similar)* Proven ability to manage paid search and paid social campaigns with a focus on ROI and cost efficiency* Exceptional content creation and copywriting skills across multiple formats and audiences* High level of comfort using AI tools to create, refine, and scale content production* Strong analytical capability with experience building reports and extracting strategic insights* Demonstrated project management skills with the ability to manage multiple priorities simultaneously* Experience collaborating cross-functionally with sales, operations, and leadership teams* Bachelor’s degree in Marketing, Communications, Journalism, or a related field* Preferred: Experience in transportation, logistics, freight, or supply chain industries# **How you operate*** You think in systems, not one-off campaigns* You own outcomes and hold yourself accountable to performance metrics* You move quickly while maintaining structure and clarity* You balance creativity with analytical rigor* You communicate clearly, directly, and with purpose* You proactively identify gaps and solve problems without waiting for direction* You prioritize work based on business impact, not volume* You collaborate effectively and influence without authority# **Why Roadrunner*** We are unlike anyone else, pushing both the boundaries of our industry and beyond, with relentless pursuit of being the best at anything we do* You'll have direct access to senior leadership and a clear line between your work and business outcomes* Roadrunner's Quest for Quality results and technology-forward approach to freight give you a compelling, differentiated story to tell* Fast-paced, PE-backed environment where decisions move quickly and ownership is rewarded* Competitive base salary, benefits, and a genuine opportunity to make your mark in the B2B logistics space* Headquartered in Downers Grove, IL and operating a national LTL network, Roadrunner is building something special.# **About Roadrunner**We’re not just moving freight; we’re reimagining long-haul shipping. Our Smart NetworkTM offers more direct long-haul metro-to-metro routes than any other nationwide LTL carrier in the United States, with service extending into Canada and Mexico and terminals across 40+ metro markets. Powered by AI and machine learning, our operations platform ensures real-time tracking, custodial control, and full shipment visibility. With driver teams executing over-the-road (OTR) moves — and no freight moving on rail — customers experience industry-leading transit times, minimal rehandling, and dramatically reduced risk of loss or damage.Our 900+ owner-operators benefit from scheduled freight, fewer touches by design, consistent long-haul density, and a differentiated metro-to-metro model that creates predictable earning opportunities.This precision and performance have earned Roadrunner national recognition by over 3,000 shippers, and was ranked this year #1 in Operations, #1 in Technology, and #1 in Value in the Quest for Quality Awards, as well as honors as a Top 100 Trucking Company by Inbound Logistics and a Top Tier Service Carrier by Mastio.Roadrunner is building something special with great people, a winning culture and a differentiated service offering in the marketplace. Compensation & Setup*** **Pay:** $70,000-$80,000 base salary* **Location:** Onsite - Downers Grove, IL* **Benefits:** Full benefits package including medical, dental, vision, 401(k), and paid time off# **Physical Demands and Work Environment**The physical demands and work environment described here are representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.## ## **Physical Demands*** Moderate physical activity performing non-strenuous daily activities of an administrative nature.* While performing the duties of the job, the employee is regularly required to sit, reach/handle items, work with the fingers, and talk and hear others in conversations via the phone or in person. Work Environment*** The noise level is moderate based on general conversation tones, ringing phones and laser printer operation.* Work in well-lighted, heated and/or air-conditioned indoor office setting with adequate ventilation.\*