Head of Marketing Communications and PR

Full-Time

The Director, Marketing Communications is responsible for leading the Marketing Communications (MarCom) team that includes content marketing, campaigns and events, and regional marketing. This position partners closely with Product Marketing and Digital Marketing to drive the planning and execution of strategic omnichannel campaigns to meet specific business needs.

Partner with Product Marketing and Digital Marketing teams to drive integrated campaigns that align with business priorities and messaging strategy;

Project manage campaigns and events, overseeing all aspects from planning through execution and follow-up;

Ensure campaigns and event marketing efforts are consistent, measurable, and brand-aligned across all channels.

Content Strategy & Execution

Own the global content calendar and oversee creation of white papers, publication reviews, blog posts, videos, emails, social media, infographics, and more;

Generate content for diverse channels but not limited to web, email, events, and advertising;

Drive search-optimized content strategies that generate qualified inbound traffic and support lead generation goals.

Brand Development

Refine and enforce brand standards (tone, visual identity, naming conventions, templates, etc.) across internal and external communications;

Serve as brand steward, ensuring consistency across marketing collateral.

Public Relations & Thought Leadership

Manage media partner relationships to encourage the development of earned media opportunities and representation;

Cultivate thought leadership via scientific content and leveraging customers for seminars, webinars, and symposia.

Lead and mentor a small, high-output MarCom team across content, event, and campaign management and regional marketing;

Work closely with Digital Marketing, Product Marketing, and commercial teams to ensure integrated, cross-channel execution;

Define and track KPIs for MarCom performance: engagement, brand awareness, conversion, and content effectiveness.

Bachelor’s degree in life sciences, marketing, or related field required;

A minimum of 10 years of experience in marketing communications in the life sciences, diagnostics, biotech, or pharma industries.

A minimum of five years of management experience.

Demonstrated experience leading brand strategy and messaging development for B2B life science audiences.

Experience with Salesforce, Marketo/Pardot, HubSpot, or similar marketing platforms;

Experience managing vendors, budgets, and performance analytics.

Scientific fluency and ability to translate complex concepts into engaging, customer-centric messaging.

Strong leadership skills with demonstrated knowledge and understanding of staff management practices and processes and the ability to establish accountabilities and expectations and manage performance to achieve results.

Demonstrated propensity to be creative, collaborative, proactive, and self-motivated in the execution and completion of assigned accountabilities.

Strong business acumen, negotiation and mediation skills, as well as a demonstrated attention to detail and a focus on achieving quality outcomes. Excellent organizational, planning, and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time-sensitive deadlines and deliverables.

Excellent written and verbal communication skills

Ability to travel that can include overnight stays and working outside normal business hours as needed.

This position requires travel up to 20% of the time.

The position is performed in a traditional office or home office environment. When on travel, variable.

Employees may qualify for a discretionary or non-discretionary bonus in addition to their base salary. These annual bonuses are intended to recognize individual performance and enable employees to benefit from the Company's overall success.

At MSD, we offer a comprehensive benefits package to support our employees' well-being and financial security. In addition to competitive salaries, our benefits include medical, dental, and vision coverage, along with prescription benefits. We provide a 401(k) plan with company matching, flexible spending accounts, and company-paid short- and long-term disability insurance as well as group life and accidental death and dismemberment insurance. Our offerings also encompass paid vacation, paid sick leave, paid holidays, and paid parental leave, along with an employee assistance program. Additional voluntary perks include a fitness club membership contribution, pet insurance, identity theft protection, home and auto insurance discounts, and optional supplemental life insurance.

We welcome applications from all qualified candidates, making employment decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, genetic information, marital status, national origin, age, protected veteran status, pregnancy, disability status, or any other protected characteristic. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities