Head of Marketing Management Remote (m/f/d)

We Are Rosie is seeking a Casual Dining/Location Based Entertainment (LBE) Marketing Manager
open to remote. Commitment: Full time, 40 hours/week
Hourly Rate: $70/hr flat rate
We Are Rosie is a flexible talent platform and full-service marketing partner helping brands build agile teams with the best independent marketing talent. With a community of over 30,000 marketers and creatives, we power award-winning work for some of the world’s most beloved brands. We’re reimagining how modern marketing gets done with flexibility, equity, and humanity at the core.
Our client represents a national, multi-unit restaurant and entertainment brand with locations across the country. The organization is rebuilding its marketing function while also needing to deliver near-term sales results, balancing the classic work of building marketing capability with the urgency of driving performance this quarter and next.
This is a hands-on, integrated marketing role with strong in social/influencer and creative skills, who will embed within the client’s marketing team. The role is responsible for defining cross-marketing plans for key programs, writing and evaluating creative briefs, setting strategic direction, and leading cross-functional teams to deliver a fully integrated, connected plan.
Integrated Marketing
Define cross-marketing plans for key programs
Write and evaluate creative briefs
Set strategic direction across the marketing plan
Lead cross-functional teams to deliver a fully integrated, connected marketing plan
Social and Influencer Marketing
Evaluate the current social and influencer marketing strategy and execution
Own strategy and execution for social and influencer, not just an assessment
Strategy and Creative Management
Evaluate and guide advertising, social, and owned-channel creative
Make sure creative direction stays connected to the broader integrated plan, not developed in isolation
Develop marketing tactical plan to deliver outsized value from celebrity IP in venue games and key sporting events, inclusive of the following:
Building a messaging framework tied to the IP release cadence, sequenced against concurrent Watch messaging for College Football and NFL so the moments reinforce rather than compete (in partnership with someone else who is leading the sports platform)
Partner with Media tactical plan lead to integrate overall marketing tactical plan to inform local media plan
Defining launch sequencing, internal advertising, and supporting field readiness plans
Help designing a cross-functional team way of working across Brand, Ops, PR, and Field; clarifying decision rights, handoffs, and performance accountability at each stage
Support the synthesis of the above into a distilled summary for review with the Board of Directors in September
Integrated marketing plans and briefs for key programs
Social and influencer strategy and execution plan
Creative evaluation and guidance across advertising, social, and owned channels
Operating blueprint for IP covering media, messaging, launch sequencing, and cross-functional model
Strong integrated marketing background
Experience in social and influencer marketing, both strategy and execution
Experience in strategy and creative management, including evaluating and guiding advertising, social, and owned-channel creative
Experience in restaurant or restaurant-adjacent industry
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.

Marketing