Head of Marketing Management Remote (m/f/d)

Marketing Manager

The Marketing Manager serves as the primary owner of campaign strategy and execution for our client's non-dues revenue products and acts as a key partner in delivering membership and annual conference marketing initiatives. Working within the strategic framework established by the Head of Marketing, this role independently plans, executes, and optimizes integrated marketing campaigns that drive engagement, participation, and revenue across continuing education, professional development, conferences, publications, and other organizational offerings. The Marketing Manager is responsible for translating marketing objectives into high-quality campaigns, recommending audience segmentation and channel strategies, and continuously identifying opportunities to improve campaign performance. Success in this role requires exceptional project management, strong collaboration skills, and the ability to thrive in a fast-paced, mission-driven environment.

Our client is a non-profit, professional association for Occupational Therapy Practitioners with a mission to advance occupational therapy practice, education, and research.

Non-Dues Revenue Campaign Management

Product Marketing & Campaign Optimization

Third-Party & Partner Campaign Management

Membership & Annual Conference Marketing

Content, Asset & Creative Management

Marketing Operations & Reporting

Bachelor's degree in Marketing, Communications, Business, or a related field preferred; minimum of 4 or more years of progressive marketing experience with demonstrated ownership of campaigns from strategy through execution. Experience developing and managing integrated marketing campaigns supporting products, events, educational offerings, or revenue-generating initiatives. Hands-on experience with HubSpot or similar CRM and marketing automation platforms, including email campaigns, audience segmentation, and basic workflow management. Experience with paid digital advertising, including Meta, LinkedIn, Google Ads, or similar platforms, with the ability to independently manage campaigns within established budgets. Strong understanding of digital marketing principles, audience engagement, email marketing, and campaign analytics. Demonstrated ability to analyze campaign performance, leverage insights, and make recommendations to improve engagement and business outcomes. Strong writing, editing, and communication skills with the ability to adapt messaging across audiences and channels. Exceptional project management and organizational skills, with a proven ability to manage multiple priorities and deliver high-quality work on time and within budget. Strong relationship management and collaboration skills, with the ability to work effectively across departments and with internal stakeholders. Ability to balance creative thinking with strong attention to detail and operational excellence. Experience contributing ideas and recommendations related to audience segmentation, campaign strategy, and performance optimization. Curiosity and commitment to continuous learning, including an interest in emerging technologies, marketing trends, and AI-enabled tools. WORK ENVIRONMENT (Remote/Hybrid): This role offers a 100% remote work environment, with hybrid options working from organizations' Bethesda, Maryland headquarters. Occasional travel may be required to attend conferences, meetings, organizational events, and professional development activities.