Freelance SEO Strategist

Since the dawn of the internet, we've helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Named a Most Innovative Agency three years running (2024-2026) by Campaign US, our work reflects a proven ability not just to anticipate what's coming, but to help our clients actively shape the future. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you're motivated to work alongside top performers, push the boundaries of what's possible, and help define where technology, business, and marketing are headed next - this is the place to do it.

As an SEO Strategist, you function as a key member of the SEO team and are responsible for overseeing the translation of SEO strategies into final recommendations based on the client’s campaign goals and objectives. You will be expected to understand the basic tenets of SEO and have a strong expertise in technical SEO, content strategy, and analysis and insight development. You must understand how to help a client’s brand site can rank well in traditional search results and be cited in AI Search all while following SEO best practices.

Developing brand content for product pages, including, but not limited to, metadata, on-
Understanding technical and SEO best practices

Executing basic content and technical SEO strategies; performing detailed site audits to identify issues and ensure site is properly optimized for
search engine visibility, editing documentation delivered internally or externally by the
SEO department and maintaining internal technical/content resources such as checklists
Understanding clients’ overarching marketing objectives, how digital fits/complements
Monitoring results and producing insights for clients on performance of content
Participates in internal training to develop subject matter competency.

Participates in training and learning opportunities to develop competency in digital
Participates in training to grow skills in topics such as professional communication, client
and POVs with the greater SEO team.
Supports main point-of-contact for day-to-day SEO programs (internal and external).

Provides strategy/technical/content findings to internal SEO lead; hoc reports for clients and internal customers.

3-5 years’ experience in an SEO or related role.

Basic knowledge of the core tenets of SEO.

Bachelor’s degree in related field or equivalent work/military experience.

Knowledge or experience of SEO tools such as Conductor, BrightEdge, Search Metrics is preferred but not required.

Programming/coding ability preferred.

Preferred experience and knowledge necessary to service an account in financial services, CPG, travel, consumer electronics, or retail.

Experience and use of third-party research tools and developed the ability to field questions/offer advice regarding developing SEO content/technical strategies such as Google Search Console, Moz, SEMRush, etc.

Experience and use of website analytics tools such as Google Analytics, Omniture, etc. Has shown the ability to work independently with minimal supervision.

Working knowledge of front-end development not required but preferred.

Travel may be required.

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Flexible working arrangements

'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io your information will be kept confidential according to EEO guidelines.

This is the pay range the Company believes it will pay for this position at the time of this posting. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/15/2026.

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