Head of Product Marketing Management

Director, Product Marketing Requisition
JR000015937 Director, Product Marketing (Open) Location
The Director, Product Marketing will lead significant areas of responsibility across the Keenova Mens Health business. This individual will focus on driving business growth for products, exploring innovative solutions to business challenges and building a strong business strategy for a complex disease state and treatment.

The Director, Product Marketing will develop and lead key strategic priorities and the corresponding tactical plans to achieve the product's financial objectives. Areas of focus will be on driving the development of field sales personal promotion tools as well as leading non-personal professional, patient and caregiver promotional efforts. This role will also be the product champion with the field sales team as they work with field sales training and sales leadership to execute field sales tactics. The Director, Product Marketing will also be responsible for ensuring the tactical plan is aligned to the brand Advertising & Promotion Budget. In addition, will be responsible for collaborating with the Insights and Analytics team to analyze data to monitor brand performance, analyze market trends, and recommend actions as appropriate.

The Director, Product Marketing will effectively communicate and collaborate with key stakeholders across the organization to achieve effective and compliant support and implementation of strategic plan as well as establishing strong relationship with external customers and partners.
Individual contributor within XPD team and member of Men's Health Leadership team with P&L accountability Job Description
Lead the brand/cross functional team, in the execution of the tactical plan to achieve financial objectives, including planning and arranging training, market research, and sales training.
Lead the development and execution of the portfolio strategy. Components include but are not limited to the following: situation analysis, critical success factors, key issues, strategies, and financial objectives.
Key liaison with PR and consumer leadership to develop and execute strategy and campaigns with a keen lens on optimization and performance.
Act as product champion and expert on all aspects of each product and lead the development of the holistic plan including the life cycle management strategy to extend the business potential of the product and portfolio.
Direct the research and analysis of market, brand, competition, pipeline, pricing, promotions, reimbursements, disease, regulatory requirements, customers, and market access to understand business environment and build on opportunities.
Define the scope of market research, define deliverables, and challenge analyses.
Owner and leader in the development of financial objectives, product forecast, 5-year forecast, and budget.
Balance resource allocation and marketing mix elements to operationalize marketing strategy.
Manage overall ad agency performance and performance review process. Develop advocacy strategy and resulting tactics, balancing budgetary constraints and meeting regulatory requirements.
Partner with digital and omnichannel partners to enhance the customer journey to create a more effective communication platform
BA in Business/Marketing related discipline, MBA preferred.

• 10+ years of pharmaceutical marketing experience developing strategies, implementing tactical plans, managing budgets, with increasing levels of exposure and leadership
• Record of successfully working with commercial, market access, clinical, sales, operations and supply chain functions.
• Experience in pharmaceutical sales is preferred.
• Excellent understanding of marketing business processes and pharmaceutical regulatory requirements.

Experience working with field-based sales force and market access issues and trends, assessing product portfolio and commercial opportunities, and developing and implementing business plans.
Innovative and creative marketing skills with a strong lens on innovation.
Ability to develop business plans, create, and manage budgets.
Strong project management skills with the ability to manage multiple high priorities, identify resource needs, drive to completion, prepare reports, and evaluate results.
25-30% travel may be required.
The expected base pay range for this position is $227K - $248K. This position is eligible for a bonus in accordance with the terms of the applicable program. Bonuses are awarded at the Company's discretion.
Management reserves the right to change or modify such duties as required.
#This purpose drives us as we pair quality therapeutics with human support-showing up in big moments and small to help patients find comfort and confidence.

We bring deep expertise and resolve to every therapeutic area we serve, including immunology, urology,men's health, orthopedics, critical care, and pediatric endocrinology. We work with patients, care partners, and physicians to help them navigate healthcare system complexity and access therapies that make a meaningful difference.