Senior Planning Strategist

New York Times Advertising is looking for a creative and strategic mind to join our advertising strategy efforts and identify insights and inspire ideas that help increase revenue for main advertiser categories. Success within the Creative Strategy team requires strategic rigor, experience with media, and an editorial mindset. Additionally, it demands a high standard for visual presentations, all brought to life through a working understanding of the advertising landscape. You can typically expect to be in the office 3 days per week.

From creative to media strategy, as a Senior Strategist, you will identify insights and inspire ideas that result in 360‑degree proposals for advertisers, helping increase revenue for a range of our main markets. As part of the award‑winning T Brand Studio team, you will produce strategic solutions to solve client challenges in collaboration with sales, planning, creative, and program management teams.

Build creative briefs rooted in clear insights uncovered from cultural research, audience data, and industry analysis

Collaborate and project manage across relevant departments (including Partnerships, Sales, Ad Products) to create integrated programs for clients

Use research and data to express and support sales through storytelling

Address client challenges in proactive and responsive proposals, with a clear narrative, insightful data, clean visuals, and a natural integration of “why NYT”

Lead creative and media brainstorms

Contribute to internal and external company projects, whether that’s go‑to‑market materials for specific markets or sharing industry trends with sales and fellow strategy teammates

Attend client and agency calls or in‑person meetings to pitch our creative or media strategies

Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

6+ years of advertising/marketing experience, with a focus in creative, media or brand marketing strategy

6+ years of experience with branded content, mobile, digital, social and advertising landscape

A history of coming up with strategic and creative advertising solutions/campaigns, and a high degree of comfort presenting our ideas directly to agency and brand contacts

Experience with high performance team building, public speaking, and leadership

An understanding of the current branded content, mobile, digital, social and advertising landscape

Brand marketing experience

Experience in CPG, Auto, Travel, Healthcare and/or Entertainment

dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company‑matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so.