Head of Marketing and Advertising

Our office is located in Minnetonka, MN.
You can't wait to get out of bed in the morning & get on with your day

The Marketing Manager will lead the planning, execution, and measurement of RAZR’s marketing initiatives. This role partners closely with Sales, Consulting, Creative, and senior leadership to strengthen brand awareness, support revenue growth, generate demand, and develop the marketing programs and materials needed to drive business results.
This position owns the marketing calendar, manages initiatives from concept through completion, and ensures programs are delivered on time, on brand, and with measurable impact. The ideal candidate is both strategic and execution-oriented—someone who can develop recommendations, manage competing priorities, collaborate across teams, and roll up their sleeves to bring ideas to life.

Develop and execute RAZR’s annual marketing plan and calendar across business priorities and key market segments.

• Partner with leadership to translate company goals and growth strategies into actionable marketing campaigns and programs.
• Manage integrated marketing campaigns from strategy through execution, including timelines, deliverables, stakeholders, vendors, and performance measurement.
• Create and optimize sales enablement materials, including capabilities presentations, case studies, proposals, product materials, and thought leadership content.
• Support demand generation and sales efforts through targeted campaigns designed to increase awareness, engagement, and qualified opportunities.
• Own RAZR’s content strategy and editorial calendar, including website content, social media, email campaigns, case studies, and industry insights.
• Manage social media strategy, content development, and day-to-day execution.
• Coordinate public relations efforts related to company announcements, partnerships, product launches, and industry initiatives.
• Manage digital marketing programs, including SEO, SEM, paid search, paid social, and website performance optimization.
• Coordinate RAZR’s presence at conferences, trade shows, webinars, and company events in partnership with Sales and internal teams.
• Develop marketing budget recommendations, track spending, and evaluate return on investment.
• Establish and report marketing performance metrics, including campaign engagement, lead generation, conversion, and contribution to pipeline.
• Manage relationships with agencies, freelancers, and marketing vendors.
• Provide coaching, direction, and prioritization to marketing team members, as applicable.

Bringing creative concepts to life from strategy through execution

~ Building programs that contribute to winning business

Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.

• 5+ years of experience in corporate, agency, B2B, or integrated marketing environments.
• Proven experience managing marketing campaigns and initiatives from strategy through execution.
• Experience supporting B2B sales teams and developing sales enablement materials.
• Strong background in content marketing, email marketing, social media, digital advertising, and website management.
• Excellent project management skills with the ability to manage multiple priorities, stakeholders, and deadlines.
• Experience analyzing marketing performance data and using insights to improve results.
• Experience managing budgets, agencies, vendors, and external partners.
• Previous experience coaching or managing team members preferred.
• RAZR is a fast-growing marketing technology company headquartered in the Twin Cities, and we count some of the world’s most recognized brands among our clients. Working across various industries, including healthcare, medical technology, financial services, and retail, we help our clients acquire, retain, and grow consumers by leveraging our proprietary technology platform, Fibonacci™. The RAZR approach is rooted in behavioral science and combines strategy with visual design to create sustainable behavior change within consumer audiences.

With our Clients, Colleagues, and in our Communities, we live our Mission - Be Relevant – “Make a meaningful difference in the lives of others.” At the foundation of our Culture, you’ll find the Core Values of “Be Intentional”, “Embrace the Attitude of How”, and “Enjoy the Ride”, this is a mindset and a commitment to how we show up every day. There are no jobs here, just opportunities to serve and make a material impact in the world.