Head of Marketing Management

B2B card payments infrastructure, with a focus on the country's 500,000 commercial fleets, 40 million commercial vehicles, and many millions of commercial drivers. The incumbent technologies that cater to these customers are decades old, and businesses with fleets increasingly demand modern digital experiences and transparent financial services products. Coast's mission is to deliver this at a transformational scale, beginning with the Coast Fleet and Fuel Card built on a cutting-edge spend management platform.

We're looking for a Lifecycle Marketing Manager to own how Coast activates, retains, and grows every customer after they sign. Our fuel card is the first product customers get from Coast and our lifecycle marketing motion is how we turn this wedge into a lasting, multi-product relationship—moving a business that only uses Coast for fuel spending into a customer that lives their entire financial life through Coast. You’ll develop deep expertise on our customers, our products, and the moments that matter across their journey. With that knowledge you will build, run, and own the automated programs that carry them from first touch to an activated, engaged, expanding customer. You’ll be making strategic choices yourself and building journeys in Braze as you write our lifecycle playbook in real time.

Build and run nurture, onboarding, activation, engagement, retention, and winback programs in Braze across email, in-app, push, and SMS

Use behavioral and product data to trigger the right message, at the right moment, for the right persona

Own the lifecycle motion that moves fuel customers onto corporate cards, Bill Pay, and more — Coast's single biggest growth lever

Partner with Product Marketing and Growth teams on the narrative, offers, and timing that get customers to adopt more

Turn new signups into activated, transacting customers

Design onboarding journeys that get a new fleet issuing cards, setting controls, and transacting fast

Identify drop‑off points and partner with Product, Sales, and Customer Success to close them

Work with Growth Engineering on the data, events, and integrations that power triggered journeys

Work with Revenue Operations, Sales, and CS to time lifecycle touches around the sales cycle and each customer's real activity

Ship a reliable full-funnel lifecycle program in Braze — onboarding, activation, expansion, retention, winback — that beats the baseline it replaces

Lift new-customer activation rate and shorten time to first transaction

Reduce churn with early-warning triggers and re-engagement that measurably keep more customers

Recover a meaningful share of abandoned credit applications and accelerate growth of qualified opportunities with nurture journeys

4+ years in lifecycle, CRM, product marketing, or marketing ops/analytics

Hands‑on mastery of a modern lifecycle platform; Strong analytical instincts: comfortable pulling and interpreting metrics yourself, designing clean A/B tests, and translating data into decisions

Experience in B2B fintech, payments, financial services, or SaaS strongly preferred

Salt Lake City or New York City based - we are in office 3+ days/week

Our salary ranges are based on paying competitively for our size and industry, and are one part of our total compensation package that also includes benefits, signing bonus, and equity. Pay decisions are based on a number of factors, including scope and qualifications for the role, experience level, skillset, and balancing internal equity relative to other Coast employees. Equity Grant : Meaningful potential upside given Coast's early-stage trajectory

Medical, dental and vision insurance

Flexible paid time off (vacation, personal well being, paid holidays)

Tools to help manage your financial wellness, including webinars, access to an equity tax advisory service, and company-sponsored 401(k)

Coast is committed to diversity, equity, and inclusion. We are building a diverse and inclusive environment, so we encourage people of all backgrounds to apply. We're an Equal Opportunity Employer and do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.

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