Head of Growth Marketing - Remote

Growth Marketing Manager
At Truckstop, we have transformed the entire freight-moving lifecycle with our SaaS solutions. From freight matching to payments and everything in between, we are the trusted partner for carriers, brokers, and shippers alike. Join a team of brilliant minds and generous hearts who care deeply about other's success.
The Customer Growth Marketing Manager is part of the Marketing team at Truckstop.com and is a critical driver of customer retention and growth. This role lives at the intersection of strategy and execution — contributing to how we think about the customer growth engine while owning the day-to-day programs that bring it to life. This person uses data to make every decision, tests constantly, iterates fast, and launches again. They work cross-functionally with Sales, RevOps, Product, and Customer Service — influencing decisions beyond marketing by bringing customer and data insights to the table. Customer Retention & Growth:

Own execution of lifecycle programs — onboarding, retention, and winback — to reduce churn and grow customer lifetime value.
Monitor retention performance closely and drive measurable improvements in time to value for new customers.
Partner closely with the Retention Program Manager to align on roadmap, sequencing, and execution across shared programs.
Contribute customer data, program insights, and market observations to growth strategy; Execute integrated demand generation campaigns across email, in-app, and additional channels aligned to business and pipeline goals.
Partner with the Senior Manager, Marketing to ensure campaign execution is tightly connected to strategy and measurable against shared KPIs.
Data, Testing & Measurement:

document results and apply learnings to the next iteration.
Track and report on core metrics including monthly churn rate, activation rate, 30/60/90-day retention, and program-level performance.
Partner with Data Science and RevOps to identify the behaviors that drive retention and translate them into triggered campaign actions.
Partner with Customer Service on frontline friction and retention-supporting messaging.
Assist Head of Marketing to influence Product roadmap with customer data, churn insights, and program learnings — making the case for changes that reduce friction and improve retention.
Collaborate with Sales and RevOps on campaign targeting, audience segmentation, and shared performance metrics.
Own Voice of the Customer for marketing — synthesize CS tickets, post-churn interviews, advisory programs, NPS, win/loss, and product usage into one ongoing view.
Run light-touch consumer insights pulses — customer interviews, message testing, concept checks — to pressure-test programs before scaling.
Executes with urgency and precision — able to manage multiple programs simultaneously, move fast, and maintain quality in a high-velocity environment.
Data fluent — creates and interprets their own reports, surfaces insights, and uses data to drive decisions and prioritization without waiting to be handed analysis.
Obsessive about testing — designs experiments thoughtfully, learns from every result, and applies those learnings immediately.
Proficient with AI tools and uses them natively to accelerate work, improve copy, analyze performance, and scale program output.
Strong collaborator who can influence without authority — builds trust across Product, Customer Service, Sales, and RevOps by showing up with data and clear points of view.
able to write compelling copy, sharp briefs, and clear performance summaries for any audience.
Preferred proficiency with marketing automation platforms (Marketing Cloud, Marketo, HubSpot, or equivalent) and behavior-triggered campaign tools.
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

• 3–5 years of experience in lifecycle, retention, or growth marketing, ideally in a B2B SaaS or marketplace environment.
• Proven track record of running multi-channel lifecycle and demand generation programs, with deep experience in email marketing and marketing automation.
• Experience pulling and interpreting marketing performance data independently using available tools and dashboards.
• Experience collaborating cross-functionally with Product, Customer Service, and Sales teams.
• Familiarity with CRM tools; Salesforce experience a plus.
• Industry experience in freight, logistics, or trucking preferred but not required.

The above description covers the most significant duties performed but does not include other related occasional work that may be assigned or is completed by the partner.
Duties involve moving materials weighing up to 5 pounds on a regular basis. Manual dexterity and coordination are required over 75% of the work period while operating equipment such as computer keyboard and mouse.
Work Environment: The working conditions will vary between an office environment and a remote home environment. The noise level in the work environment is typical of most office or remote home environments with telephones, personal interruptions, and background noises.
EEO Statement: Truckstop.com provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
The position is also eligible for a yearly bonus. Final salary is based on a number of factors including market location, job-related knowledge, education/training, certifications, key skills, experience, internal peer equity as well as business considerations.