Head of Marketing Management

Director Of Marketing
Sterling Lawyers is seeking a visionary, growth-oriented Director of Marketing to lead one of the central functions in our continued growth.
We are on pace to exceed $21 million in revenue this year, are completing a $5 million acquisition in Florida, and expect to surpass $28 million in revenue in 2027. For more than a decade, our growth has been fueled primarily through world-class digital marketing and an unwavering commitment to client experience.
As we continue expanding into new cities and states, marketing is not a support function — it is a strategic growth engine. The Director of Marketing will oversee all marketing functions, including digital strategy, lead generation, brand development, market expansion, analytics, content, SEO, paid media, AI-driven marketing initiatives, and integration of acquired firms. This role reports directly to the CEO and serves as a key member of the executive leadership team.
Lead a focused, AI-first team of specialists across paid media, SEO, and creative. This role brings together team leadership and deep expertise across paid media, SEO, web design, and go-to-market strategy. The right leader will establish clear standards, guide how specialists use and evaluate AI, and ensure quality and consistency across each discipline.
You will work closely with the co-founder who built Sterling's marketing engine, gaining insight into the strategy behind its growth. You will also select and build your own team, with the co-founder serving as a trusted advisor throughout the transition.
Develop and execute Sterling's long-term marketing strategy.
Growth Marketing

Lead and continuously improve lead generation performance across all channels.
Oversee SEO, paid search, local search, content marketing, social media, video, email marketing, and conversion optimization.
Continuously improve marketing ROI and client acquisition cost.
Build localized marketing strategies that quickly establish market presence and trust.
Brand & Client Experience

Ensure consistent messaging across all platforms.
Strengthen Sterling's reputation as a trusted and leading family law firm in every market we serve.
Collaborate with Operations and Sales to ensure marketing promises align with client experiences.
Analytics & Performance

Establish clear KPIs, shared expectations, and meaningful performance measures.
Provide executive-level reporting and insights.
Make data-driven decisions that maximize growth and profitability.
Recruit, develop, and support a talented, high-performing marketing team.
Create clear performance expectations and professional development pathways.
Lead marketing integration efforts for acquired firms.
Preserve valuable local brand equity while transitioning firms into the Sterling growth platform.
The qualities that will help someone thrive here include:

Integrity toward performance. When you're responsible for a project or campaign, its performance is personal—not because someone's watching, but because excellence is part of your character. You own the outcome, learn from the data, and never stop improving.
You believe leadership exists to help others succeed. We want someone who elevates those around them, welcomes healthy debate, values diverse perspectives, and is willing to do whatever it takes to help the team accomplish the mission. Close behind is a sharp analytical mind that proves ideas with data instead of assumptions, a relentless work ethic, and an unwavering commitment to continuous improvement.
A data-driven decision maker
You will not execute every detail yourself, but you should understand the work deeply enough to set direction, support and challenge specialists, use AI effectively, and recognize when the strategy, analysis, or execution needs to be refined:

Paid media — Google Ads, Meta, and beyond. Account and campaign architecture, keyword targeting and match types, negative lists, ad assets, location and call extensions, mobile and geographic bid adjustments, and every other edge in an account — plus the analytical chops to find the waste and the opportunity in the data.
SEO — search as a deducible system, not a bag of tricks. Holistic content architecture and mapping. Web design & conversion — design that drives action, looks and feels local, and converts by meeting users where they are. Go-to-market & funnel — a real plan for each brand to reach people navigating divorce, custody, and post-judgment matters. 10+ years of progressive marketing leadership, including managing and developing a team.

• Deep, hands-on expertise in digital marketing and lead generation.
• Strong command of SEO, paid media, analytics, conversion optimization, and marketing technology.
• Strong fluency with AI tools in marketing—or a demonstrated ability to learn and adopt new tools quickly.

Experience marketing multiple brands