Head of Marketing & Customer Experience

About Caribou At Caribou, we care about giving people financial freedom so they can focus on what’s most important to them. Today, less than two percent of Americans refinance their auto loans despite drastic increases in the cost of new and used cars. We see huge potential to help folks reduce their monthly auto expenses, as well as increase the predictability of those expenses over time. We do this by building technology to pair customers with community banks and credit unions, and ushering them through the process quickly. On average, our drivers save $162/month on their car loans while protecting their investment long term. Caribou is led by leaders from the technology, automotive, and finance industries. We’re proud to be backed by a great team of investors, including QED Investors, Goldman Sachs, Moderne Ventures, Accomplice, Link Ventures, Motley Fool Ventures and others. About the Role Caribou is seeking an experienced Lifecycle Marketing Director to own and reimagine how we engage customers across the entire journey — from first interaction through conversion, reactivation, and post-funded advocacy. You’ll set the strategy for how Caribou communicates with customers across channels, using data and experimentation while leveraging AI where it can make communications more personalized and effective. You’ll help build a more intelligent, personalized communications experience — one that makes refinancing easier for customers while driving meaningful growth for Caribou. You’ll partner closely with leaders across Marketing, Product, Sales & Operations, and Analytics & Data Science to shape how customers experience Caribou and build Lifecycle into a measurable growth engine. Set the end-to-end strategy for how Caribou communicates with customers across email, SMS, and call scripting — from pre-submission through conversion, reactivation, and post-funded advocacy. Define how customers are segmented and targeted for Lifecycle communications based on behavior, lead source, intent, Lifecycle stage, and other relevant signals to make every interaction increasingly relevant and effective. - Partner closely with Performance Marketing, Brand, Product, Sales & Operations, and Analytics & Data Science to improve the customer journey and deliver measurable conversion lift across the funnel. - Help shape how AI supports the customer journey. Represent Lifecycle Marketing in cross-functional planning for AI-driven customer decisioning, ensuring communications strategy informs how and when customers are engaged as these capabilities mature. - Apply AI to content generation, creative personalization, campaign optimization, and other Lifecycle workflows to increase the quality, speed, and personalization of customer communications. - Own Lifecycle marketing platforms and vendor relationships, establish strong processes and governance, and ensure high-quality execution and deliverability as the program grows. -