Head of Sales - Hospitality

Full-time
San Rafael, CA | Mercedes-Benz | Premium luxury brand | Bay Area | Award-winning store | Veterans encouraged to apply | $72,000 - $180,000+ OTE

Swickard Auto Group is a hospitality company that happens to sell and service cars. Mercedes-Benz of Marin is an award-winning, high-volume store serving one of the most affluent and relationship-driven markets in the Bay Area. The Sales Manager who joins this team sets the standard on the floor every day -- and has direct influence over the team, the culture, and the store's performance.

Lead and develop the sales team daily -- coaching consultants, running structured desking sessions, and driving consistent production

• Desk deals with precision, urgency, and integrity -- structuring transactions that work for the guest and the business
• Manage floor coverage and the guest experience from first contact through delivery
• Monitor individual and team performance against key metrics -- units, gross per vehicle, closing ratio, lead response time, and CRM compliance
• Support inventory management in coordination with the GSM -- monitoring turn, aging, and lot activity
• Assist in recruiting and onboarding new sales consultants
• 3+ years of automotive sales management experience in a franchised dealership -- Mercedes-Benz or luxury brand experience strongly preferred
• Proven track record of leading a sales team to consistent performance -- units, gross, and CSI
• Confident at the desk -- able to structure deals quickly, accurately, and with the guest relationship intact
• Strong CRM discipline and the ability to build a culture of follow-up and process accountability on the floor
• A hospitality mindset -- you lead by example and understand that how we sell is every bit as important as how much we sell

Medical, dental, and vision insurance

• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Paid Mercedes-Benz manufacturer and leadership training
• Career growth -- strong Sales Managers at Swickard grow into GSM and GM roles across a 40+ rooftop organization
• Employee vehicle purchase and service discounts
• An award-winning, high-volume Mercedes-Benz store with a loyal, high-net-worth guest base in one of the most prestigious markets in Northern California
• Marin County's affluent, relationship-driven clientele rewards managers who lead with professionalism, integrity, and a genuine commitment to the guest experience
• A well-established store with strong volume and the operational infrastructure to support a Sales Manager who wants to lead and grow
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we lead, hire, and serve every guest
• Mercedes-Benz of Marin has the brand prestige, the market, and the sales culture to give a skilled Sales Manager a genuinely compelling place to perform and grow. This is a store with a reputation worth protecting and a guest base that rewards consistent, professional leadership on the floor.

If you're a proven sales leader ready to represent one of the most respected luxury brands in the Bay Area -- we'd like to meet you.