Head of Public Relations & Social Media

JOB TITLE : Media Relations Manager
LOCATION: Preferred Location: Louisville. Candidates residing in Lexington, Indianapolis, Evansville, or surrounding areas will also be considered.
STATUS: Full-Time, Exempt
SUMMARY : We are seeking an experienced, proactive Media Relations Manager to lead and execute our firm's earned media strategy. This individual will play a key role in elevating the firm's visibility across Kentucky and Indiana by identifying and securing media opportunities that highlight our attorneys, practice areas, and thought leadership. The ideal candidate is a skilled storyteller with a strong understanding of legal services, regional media markets, and strategic public relations.

DUTIES AND RESPONSIBILITIES:

Assume a leading role in identifying opportunities and securing placements to generate visibility for the firm and its lawyers across targeted earned media channels.
Develop and maintain strong relationships with reporters and editors at key legal, business, trade publications, and regional law schools.
Lead the development of media and PR-focused communications plans for practice areas across the firm, firm initiatives, and special reports.
Work with stakeholders across the firm to create, edit, and disseminate news releases relating to lateral partner hires, deals, victories, accolades, pro bono successes, and other firm news and initiatives.
Lead efforts to ensure timely collection, drafting, and posting of news items regarding attorney speaking engagements, media appearances, and articles to the internal firm portal/website/social media.
Assist in the drafting of firmwide communications for firm management, as well as other high-level internal communications.
Support for the firm's social media efforts, including assisting in the development and preparation of postings on social networking sites including LinkedIn.
Spearhead attorney credentialing opportunities with industry sources such as Best Lawyers and SuperLawyers.
As needed, provide communications and PR support for ad hoc projects across the firm.

OTHER DUTIES AND RESPONSIBILITIES :

Demonstrate consistent, excellent work habits indicated by meeting the Firm's deadlines related to your role and Firm needs.
Demonstrate expertise in all aspects of Microsoft Office, including Microsoft Word, Excel, PowerPoint, and the ability to work with all portable document format (PDF) applications.
Development of effective presentation skills, including the cultivation of internal and external opportunities to convey knowledge and judgment in an engaging way.
Excellent written and oral communication skills, including strong writing and editing skills.
Demonstrated ability to identify and secure visibility for high value PR opportunities.
Ability to quickly and proactively identify and analyze problems, develop solutions and deliver results.
Knowledge of and familiarity with online and electronic newswire services, media tracking, and Internet research resources.
Attendance at relevant Firm and Practice Group meetings
Follow all personnel policies and procedures of the Firm.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED :

Bachelor's degree required, preferably in public relations, journalism, marketing, business or a communications-related field
Five to seven years of experience in a similar public relations role, media relations, and/or marketing capacity; prior experience with a law firm, public relations agency or professional services firm is preferred
Consistently demonstrate personal qualities of honesty, character, leadership, integrity, maturity, and Firm loyalty.
Exhibit poise and professionalism when interacting with internal and external contacts and stakeholders.
A high degree of comfort in liaising with firm leadership and management.
Ability to prioritize and manage workload, work independently and as a member of teams, and complete tasks under time pressure as necessary.
Strong leadership skills and willingness to function as a role model within the department and office.
Commitment to maintaining confidentiality of client and office information and adhering to the Firm's Core Values.
Ability to effectively leverage support team.
Exceptional organizational skills and ability to multitask.
Some travel may be required, including the possibility of overnight stays.
Excellent interpersonal skills and ability to communicate effectively with the team, Firm leadership and clients as needed.
Commitment to professional growth and development.
Strong work ethic, service orientation, and an ability to establish and maintain effective working relationships with users, peers, office, firm management, and outside business partners.
Ability to work extended hours as necessary to fulfill time sensitive responsibilities.
Willingness to own mistakes, accept constructive feedback, and work towards progress.

PHYSICAL REQUIREMENTS :

# This position requires sitting for the majority of the workday. May lift up to 5 - 10 lbs.

IMMEDIATE SUPERVISOR :

• Vice President, Marketing & Business Development The statements contained in this job description are not necessarily all-inclusive; additional duties may be assigned, and requirements may vary from time to time.