Head of Marketing (Temp)

About Five Star Franchising Five Star Franchising, headquartered in Springville, Utah, is among the nation’s fastest-growing franchise portfolio companies with brands across home services. What began in 2005 with the launch of Five Star Painting has expanded into a thriving organization of seven brands and 1,500+ franchise locations across the U.With a focus on strategic growth, we are rapidly acquiring new franchise brands to expand our reach.
We are committed to empowering franchise owners to thrive by delivering best-in-class marketing, operations, and business support that drive profitable growth and remarkable customer experiences. Position Overview The Marketing Director for Five Star Franchising plays a pivotal role in driving execution, shaping marketing strategy, creating brand awareness and local lead generation for the brand. This role partners closely with brand leadership, franchise development, and franchise owners to ensure effective marketing execution across all channels. This leader will deliver measurable results through systems-driven execution, rigorous performance tracking, and collaborative alignment with cross-functional partners.
We're looking for a leader who excels at driving and tracking execution and brings a strong analytical, data-driven mindset.
This leader will build scalable marketing systems, and turn strategy into measurable results — bringing structure, accountability, and creative discipline to how we run the offense.
The right person is a driven, organized, and collaborative leader who thrives in a fast-paced, performance-driven environment. They know how to balance strategy and execution and can elevate people, agencies, and partners through structured processes that deliver measurable results.

Lead, develop, and execute against an annual marketing brand plan to support Gotcha Covered’s brand growth, franchisee success, and revenue goals
Lead, mentor, and challenge marketing team members and vendors to deliver measurable outcomes and foster accountability.
Oversee digital marketing initiatives, including paid media, SEO, website performance, social media, and email campaigns
Build scalable marketing systems, dashboards, and processes that ensure every campaign has clear KPIs, accountability, and visibility.
Champion operational excellence and structured execution—“running the offense” with precision and consistency.
Use performance data to evaluate efficiency, allocate spend, and refine creative and channel strategies.
Lead brand positioning, messaging, and creative direction to ensure consistency across national and local marketing efforts
Manage external vendors, agencies, and internal resources to deliver high-quality marketing outcomes on time and within budget
Work closely with Operations, Sales, and Franchise Support to ensure marketing programs meet franchisee and business needs.
Create transparency through consistent communication, shared dashboards, and collaborative planning sessions.
Partner cross-functionally with operations, training, and leadership teams to align marketing initiatives with brand objectives
Support new brand launches and initiatives that drive system-wide growth.
Data-driven and strong analytical acumen with expertise in campaign measurement, dashboards, and ROI tracking

• Excellent leadership, communication, organization, and project management skills
• Proven success in building and running systems and processes that improve and scale marketing execution
• Bachelor’s degree in Marketing, Business, or related field
• 7+ years of progressive marketing experience
• Experience in franchise, multi-location, or high-growth environments is a plus

We offer a flexible, supportive work environment where you can make a meaningful impact on franchisees’ success. Medical, Dental, and Vision Insurance

• Long-Term and Short-Term Disability Insurance
• Supplemental Life Insurance
• Five Star Franchising is an equal opportunity employer. Hiring decisions are made without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state, or local law.

Qualified individuals with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and applicable state or local laws.