Head of Growth Marketing, Tech

About Healthcare.Healthcare.com is a healthcare technology company building smarter ways to connect people and partners with the coverage, care, and solutions they need.

Through Marketplace, Pivot Health, and TrustRx, our work spans health insurance marketplaces, flexible health coverage, and pharmacy, giving us more ways to solve meaningful problems across the healthcare ecosystem.

The Growth Marketing Manager is a newly created role responsible for growing Pivot Health's direct-to-consumer business across every channel that can produce profitable enrollments while assisting with B2B growth. Reporting to the Director of Insurance Marketing, this person owns the growth agenda for the channel: finding where traction exists, proving where it might, and scaling what works.

Day-to-day management of paid search sits with an established agency partner. This role sets the direction that partner works against, and spends the balance of its time making sure our conversion and attribution signal is accurate across paid, organic, email, and phone; testing new channels against a defined bar; and building the partner relationships that open new sources of volume.

Own the performance of paid search and paid social as channels - setting targets, allocating budget, and holding the agency partner accountable for volume, cost-per-acquisition, and return on ad spend

Manage acquisition budgets across channels, continuously reallocating spend toward the highest-performing sources

Direct campaign, keyword, audience, creative, and landing page strategy with the agency partner, and own the decisions that follow from what the tests show

Partner with Finance and Analytics to forecast spend, model unit economics, and hit blended CAC targets

Own the accuracy of the conversion and revenue signal returned to advertising platforms across paid, organic, email, and phone

Coordinate with Data and Engineering to specify, prioritize, and validate tracking work - including offline conversion uploads, click-ID capture, and how conversion value is defined

Own call attribution through Invoca end to end, connecting calls to dispositions, enrollments, and economic outcomes, and returning those events to the originating platform

Reconcile platform-reported performance against the internal source of record, and resolve the differences rather than reporting around them

Translate marketing requirements into scoped engineering tickets and carry them through to verified delivery

Develop and execute the SEO strategy to grow organic traffic and reduce dependence on paid channels

Source, negotiate, and manage affiliate, referral, and content partnerships - owning them from first conversation through to profitable volume

Develop organic social and content-led channels as potential growth surfaces, working with the Content Marketing Manager on execution

Testing & New Channel Development

Run a structured program of channel tests, defining the traction threshold and the measurement approach for each one before it launches

Make a clear scale, iterate, or stop recommendation on every test, and document what was learned either way

Set the strategic direction for conversion rate optimization in partnership with the Director of Insurance Marketing, and work with the Content Marketing Manager to ensure a seamless hand-off from traffic to conversion

Identify and act on new channel opportunities to diversify and de-risk the acquisition mix

Partner with Lifecycle Marketing to align acquisition targeting with retention and lifetime-value goals

Work cross-functionally with Product, Operations, and Analytics to align acquisition strategy with company priorities

Contribute the consumer perspective to Pivot Health's positioning, messaging, and brand direction

Contribute to the Growth & Marketing roadmap and quarterly operating plan

5+ years of growth marketing experience spanning multiple acquisition channels, with genuine depth in at least two of them

• Demonstrated success owning acquisition budgets and hitting CPA, ROAS, or CAC targets in a high-volume, direct-to-consumer environment
• Deeply analytical - comfortable with data, attribution, funnel metrics, and building the business case for spend
• Comfortable directing agencies and contractors - you have held an outside partner to a number and know the difference between activity and results
• Experience building partnerships or affiliate relationships, including sourcing and negotiating them, not only managing them once signed
• Working fluency with Google Ads, Microsoft Ads, Meta, and web analytics tools (e.g., GA4) - enough to set strategy and interrogate results, without needing to be the person in the account every day
• Able to work directly with data and engineering teams on measurement problems - scoping requirements, prioritizing them, and validating that what shipped actually works
• Self-starter comfortable operating without a fully built infrastructure and building programs from the ground up
• Experience marketing insurance, financial services, or other regulated/consideration-driven products

Experience with affiliate, partnership, or business development motions in a consumer business

Hands-on exposure to conversion tracking, offline conversion imports, or call tracking platforms such as Invoca

Prior work in a start-up, scale-up, or private equity-backed business

We're building a company for people who want to be part of what's changing, not watching it happen. Medical coverage with PPO and HSA plan options

• Dental and vision coverage
• Paid time off and company holidays
• Paid parental and pregnancy disability leave
• Company paid life and AD&D insurance
• Employee Assistance Program (EAP)
• Employee discounts on travel, entertainment, fitness, dining, and more

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.