Marketing Copywriter- Full Time

About us Ann Taylor embodies and celebrates the spirit, heritage, and confidence of American women leading the lives they love. Since its beginnings, Ann Taylor has been committed to providing women with everything they need to feel inspired and motivated as they navigate their multifaceted lives. Our effortlessly polished styles are thoughtfully designed to go anywhere—from the office to special occasions (and everywhere in between).

About the role The Copywriter is responsible for the concept, development, and implementation of creative, seasonal, and promotional copy for Ann Taylor Marketing. The Copywriter understands the brand positioning and voice to be able to express each season's important fashion/cultural trends in a compelling, original, elevated, and accessible way to keep Ann Taylor's consumer-facing communication modern, relevant, differentiated, and inspired. The Copywriter understands how to leverage consumer insights and seasonal mindset while also working at a fast pace to address needs as they come up. They also understand how to adapt voice based on channel (e.g. social, email, paid media, etc.) while still being brand-appropriate. The right candidate understands the balance of communicating the brand's values and promoting brand awareness while understanding the importance of supporting the business through driving traffic and sales to our stores and website.

The impact you can have Demonstrate expertise translating brand and marketing strategy into compelling copy

Maintain high standards for writing and proofreading

Continually evolve our overall best practices and writing processes to achieve a high level of efficiency and proficiency

Write informative and compelling marketing copy across channels and categories

Use a variety of writing styles to engage diverse audiences across both print and digital

Partner with cross-functional teams and other members of the Creative team to craft inspiring, on-brand content across all categories and channels

Stay on top of best practices and trends with other brands and retailers, specifically but not limited to customer relationship marketing tactics and trends

Confidently express point of view regarding the direction of copy and advertising

You'll bring to the role Bachelor's Degree in English, journalism, communications, or advertising

Minimum 3 years' experience copywriting in advertising, direct marketing or publishing

Extensive working knowledge of current trends, style, culture, and language of fashion world

Creative work portfolio

Ability to think strategically about interactive design, advertising, media, and audience

Experience in developing direct response concepts, email marketing, and direct mail

Flexible and willing to pitch in; Excellent editing and proofreading skills; Ability to self-edit and sense-check text

Email, Promotional, Online/Social media copywriting with curiosity to learn more

Proficiency with Word/Google Docs; Experience with database tools; Benefits You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand's discount policies.

Support for your individual development plus opportunities for career mobility within our family of brands.

A culture of giving back - local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.

Medical, dental, vision insurance & 401(K).

Employee Assistance Program (EAP).

Time off - paid time off & holidays.

The target salary range for this role is: $66,500. Hybrid: This position works in a hybrid model, with required days worked in the Ann Taylor office location in New York, NY as defined by business needs.

#Position Type Regular/Full time

Equal Employment Opportunity The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact . The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company's business.