Head of Marketing (Temp)

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Overview As Manager of Search Marketing, you’ll manage the strategic components of an integrated SEM campaign. You will lead a team of analysts within the Digitas SEM capability team to establish performance metrics, report results and foster client and vendor relationships.

Responsibilities Serving as primary contact for day-to-day clients

Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)

Overseeing day-to-day internal team’s work on bid strategy optimization and testing

Maintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision

Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations

Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied

Overseeing performance forecasting, budgeting process and allocation with client and internal stakeholders

Providing creative solutions to client challenges

Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders

Qualifications A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM experience

Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick search expertise preferred)

Solid quantitative and research skills, and proven data interpretation capability

Fluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools preferred

Willingness to travel as needed – you’re open to new places, new faces and new ideas

ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io your information will be kept confidential according to EEO guidelines.

This is the pay range the Company believes it will pay for this position at the time of this posting. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/1/2026.

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