Head of Marketing Management

Community:
158,900.00-$230,500.00+ Annual Own the Pipeline. At Lifespace, Our Space is built on delivering meaningful experiences and that starts with how we attract, engage, and convert our future residents and customers. We're looking for a Director of Marketing, Demand Generation, who doesn't just manage campaigns, you own outcomes.
This is a high impact leadership role for a marketer who thrives at the intersection of data, strategy, and execution, someone who knows how to turn media spend into qualified pipeline, measurable revenue, and scalable growth.
Own a multimillion-dollar marketing engine and directly impact business growth
Shape the future of AI-driven marketing (Google AI Overviews, ChatGPT, generative search)
Influence executive-level strategy and partner directly with senior leadership
Hold agencies accountable and drive real performance, not just activity
SEO / AEO / GEO (Generative Engine Optimization)
Drive performance against CPL, CAC, and pipeline/revenue targets

Performance Marketing That Actually Performs

Manage and optimize a $5M+ media budget
Make smart, data-driven investment decisions
AI-Driven Search & Digital Innovation

Ensure brand visibility across:
Google AI Overviews
ChatGPT, Perplexity, and emerging platforms

Build citation-ready, structured content ecosystems (FAQ, schema, conversational AI)
Stay ahead of how people search and how brands show up
Lead Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing
Translate complex data into clear, actionable decisions
8 to 12 years in digital/growth marketing with proven ownership of pipeline and revenue outcomes
Experience managing $5M+ annual media budgets with clear ROI accountability
Paid media + SEO/AEO/GEO
Multi-touch attribution and performance analytics

Google Analytics (GA4) or Adobe Analytics
Data tools: Excel, Looker, and ETL platforms (Funnel.Strong understanding of schema markup and structured data for AI search
Modern Marketing & AI Fluency

Creative iteration
Performance insights

~ Familiarity with AI-search visibility platforms (Profound, Goodie, AthenaHQ, etc.)

Lifespace has successfully served older adults for 50 years, and this is just the beginning. Lifespace Communities, headquartered in Dallas, Texas, is one of the nation's largest nonprofit senior living organizations. For over 50 years, we have been dedicated to creating vibrant communities across the country where older adults are empowered to live their aspirations with purpose, independence, and peace of mind. Driven by a commitment to exceptional service, innovation, and meaningful connections, our team members work together to enrich the lives of our residents every day.