Head of Marketing and Advertising

Communications is a strategic function, integral to the marketing discipline, and encompasses the actions taken to influence external guests, internal guests, owners, the company and community-at-large. Communications, publicity, ecommerce, social media, promotion and civic involvement are all means to accomplish the goal of building business. Communications activities and budget must be integrated into the hotel’s overall sales and marketing plan and must parallel with the primary revenue objectives of the hotel. While usually qualitative as opposed to quantitative, every marketing action should strive to impact the hotel’s revenue objectives and be directed towards a specific goal.

To guarantee success in this function, the ideal candidate must understand how to develop and execute strategic marketing activities, local media pitches; must have excellent writing skills and speaking ability; ability to handle multiple priorities and projects effectively.

The Corporate Marketing Manager is responsible for all the above as well as for developing and implementing the property marketing plan and developing good working relationships with tourism bureaus and community leaders. The Marketing Manager provides crisis communications assistance, ensures information to the public and community is displayed correctly and effectively with the best opportunities for providing business and implements an ongoing, focused media and community relations program.

Conducting Daily Marketing Activities that Achieve Hotel Goals

Develop annual marketing plan in tandem with Senior Marketing Manager; executing and managing marketing plan and budget throughout year with leisure portion addressing the distribution of rate offers, packages and programs designed to drive rate and build occupancy; specifically tracking actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.

projecting a positive perception of the hotel, its restaurant(s), services, and employees; producing and distributing a minimum of one local media release per month.

Ensure all media, partners and programs address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise.

reflecting the highest level of professionalism in content and presentation.

Solicit and respond to new media outlets and travel media individuals; using creative selling abilities to obtain maximum exposure through travel journalists and media outlets; increasing awareness within the travel media community as well as coordinating events to gain exposure and grow revenue for the hotel, restaurant(s) and services.

Coordinate offers and information for all publications and inserts regarding hotel branding, promotions and guest loyalty program mailings.

Plan and supervise all photo and video shoots, developing the photo list while keeping the goals of the property and hotel/brand image in mind.

Develop brochure and property collateral materials, including all property imaging work (e.g., Maintain, update, and manage all content on all web sites (e.g., Supporting Hotel’s Political and Community Outreach

Track articles on operations and property events.

Communicate to city and local public affairs officers.

Attend brand, business and public affair events.

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue

Evaluate new marketing opportunities for the property.

Ensure property is represented on all quality internet sites that have the potential of providing business.

Use and interpret all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.

Provide regular tracking/ROI and analysis of marketing initiatives, social media, advertising, direct mail, promotions and website/email campaigns, using industry averages for ROI calculation, and use this knowledge in future planning.

Building Successful Relationships that Generate Sales & Marketing Opportunities

Build and strengthen relationships with existing and new travel writers and local media to ensure future exposure; conducting site inspections with visiting journalists and handling calls, entertainment, FAM trips, trade shows, etc.

Develop relationships within community to strengthen and expand customer base for sales opportunities and additional revenue; coordinating community service activities in concert with the public image and needs of the hotel.

exacting a balance between quality work and price; requesting estimates and approving all materials as needed.

Provide weekly, monthly and quarterly performance reports on all marketing activities.

Implement at least one new marketing promotion, program or initiative per quarter.

Assist the General Manager with all Crisis Communications as it pertains to the media and external/internal guests during any hotel emergency or safety situation.

Provide instruction and/or guidance for guest and employee safety in fire or other emergency situations.

Provide guest assistance, direction and information as requested when working in

Serve as a spokesperson for the local media; staying abreast of news; Maintain professional relationships with local media and gain cooperation and respect to earn a reputation as a source of reliable, newsworthy information.

Act as an advisor to management by tracking public attitudes and making General Manager aware of the possible consequences of prospective decisions.

Keep detailed files and records on all matters related to property marketing materials (photo usage rights, vendor contracts, etc.).

Ensure that all properties follow all corporate marketing guidelines.

Participation and network through key organizations.

Includes, weekends, Holidays and evenings.

Demonstrate an awareness of personal strengths and areas for professional improvement; Conduct/attend, weekly strategic sales meetings, management meetings and other meetings as required/ requested.

Perform any other reasonable duties as required by the Senior Marketing Manager.

This position will also require travel between Company properties within the Southern California area which requires you to have a valid California driver’s license and reliable transportation. Personal vehicle mileage reimbursement will be paid based on yearly IRS issued rates.

Travel, hospitality or luxury goods background preferred

4-year degree from an accredited university in Marketing, Business Administration, or related major.

4-years’ experience in public relations, communications, advertising or related professional area.

Demonstrated proficiency and accuracy in using MS Office products such as Word, Excel, and Outlook to include graphs, tables and other spreadsheet functions.

Knowledge of production methods in graphic arts, printing, film, radio and television.

Portfolio of quality writing samples, projects, campaigns, etc.

Detail-oriented and able to work in a fast-paced environment, manage multiple tasks and have high levels of patience and organization.

Effective communicator with all levels of management, staff, business community, press, VIPs.

Efficient user of standard office equipment such as a telephone, computer, facsimile and copy machine.

Excellent media, community and business contacts.

Exceptional personal and business references.

Able to communicate effectively in English, both verbally and in writing.

Able to effectively deal with internal and external customers, some of whom will require high levels of patience, tact and diplomacy to diffuse anger, collect accurate information and resolve conflicts.

Must arrive to work well groomed, with pristine hygiene, and professional attire.

Must be able to work and understand financial information and data, and basic arithmetic functions.

Note this is only outline of responsibilities and can be changed and updated at any time and without notice at the discretion of the direct supervisor or executive management team.

Able to effectively deal with internal and external customers, some of whom will require high levels of patience, tact and diplomacy to diffuse anger, collect accurate information and resolve conflicts.