CFO Finance & Accounting

ABOUT QALO QALO started as a category-defining silicone ring brand built on one idea: gear tough enough to keep up with an active life, without asking you to take off what matters most. Thirteen years later, that same philosophy — durable, functional, made for real life — is driving QALO's next chapter. With the launch of the smart ring, a subscription-free health-tracking device covering heart rate, blood oxygen, HRV, sleep, and recovery, QALO is repositioning from a lifestyle accessories brand into a health tech and wearables company. We're building the team that will define that brand as we compete for space in wearable health.

The Director of Finance is a key leadership role within QALO’s finance organization, reporting
directly to the President/CFO and partnering closely with teams across D2C e-commerce, retail,
This individual will own financial planning and analysis, business
modeling, and reporting – providing the analytical foundation to support QALO’s growth across
Provides financial guidance, analysis, and reporting to support recommendations that lead to informed and effective business decisions
Assists leadership in the annual strategic planning process, identifying new opportunities across D2C, retail, and omnichannel partnerships
Delivers monthly, quarterly, and annual variance analysis with commentary on performance drivers
Reviews and updates forecasts based on actual results, channel performance, and evolving business strategy
Prepares Management Discussion & Analysis (MD&A) and board-level financial presentations
Builds and maintains financial models supporting new product line launches and retail channel expansion decisions
Partners with marketing to evaluate spend efficiency and return on investment across paid and owned channels
Supports inventory planning and demand forecasting in partnership with operations and merchandising
Compiles competitive and industry data for trend detection, benchmarking, and strategy development
Serves as the Finance lead in evaluating omnichannel partnership opportunities and new wholesale/retail account expansions
Partners with the Controller / TGG team (outsourced finance function) to ensure alignment between financial planning and accounting operations
Builds strong cross-functional relationships with Marketing, Operations, and Commercial teams

Bachelor’s degree in Finance, Accounting, Economics, or a related field required
Master’s degree in Finance, Business, or related field preferred
Minimum of five to eight years of Financial Planning & Analysis experience, ideally within a D2C e-commerce or consumer products company with exposure to whole, Amazon or other channels
Strong command of D2C and retail financial drivers including contribution margin, customer economics, and channel profitability
Strong analytical and financial modeling skills including experience modeling new product launches, retail channel ramps, and marketing investment scenarios
Solid understanding of inventory, COGS, and gross margin dynamics in a product-based
Demonstrable knowledge of financial accounting and GAAP reporting fundamentals
Experience operating within a PE-backed environment, including investor and lender reporting, covenant compliance, and supporting financial due diligence
Computer Skills
Proficiency in MS Office Suite with advanced Excel skills required
Experience with e-commerce analytics platforms (Shopify, Amazon analytics, or similar) preferred
Experience with ERP or financial planning software (e.g., Strong problem-solving and consensus-building skills
Ability to handle and protect confidential financial and business information