Head of Marketing Management
Arrow ECS
Arrow Electronics is seeking a Marketing Manager, Platform to help shape and grow marketing programs for its technology and electronic-components business. You’ll develop platform marketing strategies, translate customer and market insights into compelling campaigns, and partner with product, sales, and regional teams to bring technology solutions to market. Responsibilities include planning integrated campaigns, managing content and product messaging, tracking performance, and using data to improve results. Join a performance-driven, collaborative global team committed to innovation, integrity, inclusion, and customer success. This role offers cross-functional exposure, continuous learning, and the opportunity to contribute to technology solutions serving industries worldwide. Develop platform marketing strategies aligned with business goals and customer needs. Translate market and customer insights into product messaging and content. Monitor campaign performance and use analytics to optimize results. Platform marketing strategy
Integrated marketing campaigns
Product marketing
Market research
Customer segmentation
Marketing analytics
Campaign performance measurement
Content strategy
Cross-functional stakeholder management
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Vacancy posted 1 day ago
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