Head of Marketing Management Remote (m/f/d)

We're looking for a Lifecycle Marketing Manager to own email and SMS for our clients, from monthly planning and copywriting to building campaigns, managing automated flows, and reporting on results. You'll work directly with clients and our growth and creative teams to turn product launches, seasonal moments, and customer behavior into communications that drive purchases and keep customers coming back.

You'll be responsible for the calendar and the work that gets it out the door: writing copy, building segments, checking links and offers, testing emails, and scheduling sends. You'll also own the ongoing improvement of lifecycle flows, using performance data and experiments to decide what to change next.

Own monthly email and SMS planning with clients. Build and maintain marketing calendars covering product launches, promotions, seasonal campaigns, and lifecycle priorities.

Lead regular client meetings to review results, agree on upcoming work, and resolve gaps in offers, inventory, assets, or approvals before they affect the send schedule.

Coordinate with client teams to confirm pricing, discount codes, stock, and product availability.

Source approved product information, links, and existing assets from client websites, Shopify, and creative teams.

Build and maintain customer segments using purchase history, engagement, product ownership, and lifecycle stage. Keep targeting and exclusions accurate as customer data changes.

Keep Shopify-triggered and review-platform emails consistent with the customer journey.

Brief designers on email asset needs and manage feedback and approvals. Keep campaign content aligned with the approved offer when plans change.

Document results and use them to improve future campaigns.

Flag access, data, or integration issues early and work with the right team to resolve them.

Document workflows and build repeatable planning, briefing, QA, and reporting processes.

You have 4+ years of hands-on experience in email, SMS, or lifecycle marketing, with experience supporting e-commerce brands.

You have hands-on experience with Klaviyo or a comparable email and SMS platform, and you're comfortable working with Shopify, customer data, segments, and event-based triggers.

You're a strong copywriter who can make product details and promotions clear, useful, and true to a brand's voice.

You know how to interpret performance data, design useful A/B tests, and distinguish a promising result from one that needs more evidence.

You catch the wrong link, mismatched discount, missing exclusion, or out-of-stock product before a message goes out.

You're proactive about getting the information and approvals you need, and you communicate clearly when a dependency puts a deadline at risk.

Bonus: Experience in an agency environment or managing localized email and SMS programs across multiple markets.

Competitive salary with bonus structure

99% coverage for health, dental, and vision

Distributed, remote, and global culture

Remote work budget to make it easier to work from wherever you feel most productive!

Monthly physical activity budget to get your body moving

Stipend for laptop and other home office equipment

Diversity, Equity, and Inclusion

We're a globally-distributed team and committed to continuing to build a company that represents the world we live in. People who joined to run ad accounts and left able to build a team that runs global strategy. We're a fast growing, diverse group of goofy yet dedicated marketers, creatives, engineers, and analysts, running over $500M in ad spend across 15+ platforms.