Head of Merchandising - eCommerce

The Director of Merchandising-Non Apparel is responsible for leading the design-led merchandising strategy, assortment planning, product lifecycle management, price structures, and in-store/online presentation to drive revenue growth and maximize profitability. The Director of Merchandising-Non-Apparel will mentor and guide a high-functioning team while partnering closely with Design, Buying, Planning, Marketing, Supply Chain, Digital and Retail teams to ensure a compelling, consumer-centric product offering that aligns with the ALO brand identity.

Develop and execute the merchandising line plan, seasonal strategies, and product assortments that support business goals.

Lead assortment planning, pricing strategy, and product selection to maximize sales and margin.

Analyze sales, customer insights, and market data to inform product decisions and future opportunities.

Drive go-to-market strategies including line reviews, product presentations, and seasonal launch planning.

Oversee product lifecycle management.

Monitor competitive landscape and industry trends to identify growth opportunities.

Lead, mentor, and develop a high-performing merchandising team.

Partner with Marketing to ensure product storytelling and presentation align with merchandising strategies.

Ensure visual merchandising standards and digital merchandising strategies maximize customer engagement and conversion.

Bachelor’s degree in Business, Merchandising, Marketing, or related field.

12+ years of progressive merchandising experience, including leadership roles.

Expertise in assortment planning, product strategy, and consumer insights.

Excellent analytical skills with the ability to interpret data and trends into actionable strategies.

Experience in retail, fashion, consumer goods, or e-commerce strongly preferred.

Strong sense of product, brand, and customer.

Data-driven decision making with creative problem-solving skills.

Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. Other rewards may include performance bonuses, long-term incentives, a PTO policy, and many other progressive benefits.

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