Head of Events Marketing
Bacardi-Martini
As a Market Manager, you will guide your market to deliver sales goals and objectives within territory and key customer accounts with excellence. You will gain exposure to different elements of the sales and marketing organization to develop and execute customer strategies and business plans. You will also maintain an account list of top influential accounts in your market and deliver KPI goals.
ABOUT YOU You are an inspiring leader and owner of your market putting the customer and consumer at the heart of everything you do to achieve sales goals and objectives leaving a long-lasting impact. You are an important day-to-day face of Bacardi towards the distributors, customers, and agency partners (ambassadors or event staff) in your dedicated territory and will act as the key contact for those customers, driving new business and maintaining sustainable long-lasting relationships. You are passionate, driven, confident and collaborative - combining commercial acumen, creative flair and collaboration. Collaborate cross-functionally utilizing Bacardi resources and distributor partnerships to achieve maximize performance and sales efforts by achieving increased volumes while building long lasting business opportunities in your market and account universe
Development and strengthening relationships with key customer accounts to develop customer strategies and plans that translate into "win/win" scenarios through impactful presentations and evaluating return on investments
Manage your budget effectively and efficiently by applying thoughtful financial decisions to increase profitability and demonstrating strong financial acumen with an understanding of retail finances, pricing, and logistics
Provide market and competitive brand updates to the commercial team to include timely and accurate communication of changing field conditions that may affect volumes as well as staffing changes at distributors and competitors
Engage with Regional Director and Human Resources to hire and develop successful primos through engaging Let's Talk discussions on specific primo performance feedback evaluating against sales forecasts and KPI goals and provide guidance in achieving career goals
Collaboration and Coordination with Distributor, Advocacy Managers and Brand Marketing
Survey market to ensure distribution, pricing, POS, displays, programs and more are executed to standard
Responsible for reviewing overall market performance including Rate of Sale drivers, activations, executions
Bachelor's degree strongly preferred or related years of experience
3+ years of sales experiences preferably in the spirits or beverage industry and 2+ years of on/off premise experience preferred
Demonstrated knowledge of the on and off premise business and the critical business factors that drive and impact customer's business decisions.
You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives, Bacardi primos, vendors and customers (both internal and external) at all levels of an organization .
You are computer proficient working in MS Office Products, including Word, Excel, PowerPoint and Outlook and can use advanced computer functions, including navigating the Internet.
Ability to travel up to 25%
leadership agility At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan
Medical, Critical Illness, and Life Insurance
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies
Additional Benefits Flexible work arrangements (depending on role/office/site location)
Access to E-learning Platforms and Career Development programs
Travel Discounts ( i.e., hotel and car rental)
Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.
BEHAVE LIKE Family We treat each other, and our communities, like family. We are all 'Primos' (Spanish for cousins) at Bacardi. Bacardi is the world's largest privately-held international spirits company. We are a brand-led growth company with over 200 brands and labels. You will hear us refer to each other as a "Primo" which means cousin in Spanish, and it´s our way to referring to employees. It´s also a reminder that we are a family-owned business with Latin heritage since 1862.
Primos are empowered to embrace diversity of thought and a global mindset to grow the Bacardi business and be future fit.
Leadership at Bacardi listen to Primos through pulse surveys, town halls, action team forums and development training sessions.
We get to enjoy social events, brand days, celebrate in trade with customers and have the opportunity to give back to the community through local initiatives like My Inspirit Day.
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