Head of Marketing and Advertising

Marketing Manager

~$120,000 | Full-Time | Congers, NY

We have a brand worth talking about, a customer worth knowing, and a marketing strategy with strong bones we just need someone to run it like they own it. This role exists for a marketer who sees volume and quality as the same discipline, not competing priorities.

You'll take a strategy with strong foundational principles already in place and build around it running a well-oiled, well-received marketing operation with plenty of autonomy to make it your own.

Email Marketing

Draft, design, schedule, and A/B test campaigns in collaboration with our graphic design team. Tell our brand story using assets from our creative team and media contractors. Clearly articulate our value proposition across all channels at high volume and high quality. Meta, LinkedIn.

Work with our agency to build and manage our paid ads approach getting the right prospects to our site through product ads, then retargeting them until conversion.

SEO & Copywriting

Build out product and company pages with customer-focused copy that improves our Google and Bing rankings. Develop content that increases our relevance in AI search.

Come up with creative ideas to maximise reach before and during launch, and execute on them.

As needed and if the skillset is there with customers or team members.

A core customer thinks: "I actually get value from this company's emails and posts."

- You have a genuine passion for brand storytelling and the discipline to execute consistently - and consistently well.

You write copy that cuts through. You bring new ideas and you ship them. You know that great marketing is an equation: Quantity × Quality. Driven to understand our customer - which means having a deep respect for them

• The best brand stories are told by customers, not about them
• High quality content at high volume is a discipline, not a contradiction

OUR CUSTOMER

Knowing him: his language, his humour, his platforms, his motivations is critical to doing this job well.

Campaign Management

• Own the content calendar end-to-end
• Brief and collaborate with our internal creative team and freelance contractors
• Write and edit copy that cuts through - concise, punchy, on-brand
• Track performance metrics and continuously optimise (open rates, CTR, engagement, pipeline influence)
• Always be hunting for new ways to grab our customer's attention

Draft and design emails in collaboration with the graphic design department

• Tell our brand story using assets from graphic design and media contractors
• Maintain quality content at high quantities across all media channels

Paid Advertising

- Build out systems and content to attract the right prospects and retarget until conversion

SEO / Copywriting

- Develop content that increases AI chatbot relevance

PowerPak | Distribution & Supply