Head of Marketing Management Remote (m/f/d)
$80k - $85kParker Hospitality group
Job Details: Job Location: Parker Hospitality - Chicago, IL 60642, Position Type: Full Time, Salary Range: $80,000.00 - $85,000.00 Salary/year, Job Category: Marketing, The Marketing Manager leads local and brand marketing for The Hampton Social, The Bassment, Costera and Hampton House. Reporting to the Director of Marketing, this role develops and executes quarterly marketing plans, local restaurant marketing, PR, partnerships, events and digital platforms across all properties, and partners with Operations and restaurant teams to deliver consistent, brand-aligned guest experiences.
The ideal candidate is an excellent communicator, highly organized, hospitality-minded, and able to manage multiple properties and initiatives as strategies evolve.
OUR CORE VALUES FIND A WAY | CREATIVE OWNERSHIP AND RELENTLESS PROBLEM SOLVING
GET THE GAME | UNDERSTANDING HOW THE BUSINESS WORKS
RESPONSIBILITIES Write quarterly marketing plans for each assigned property and submit them to the Director for approval.
Develop and execute the monthly marketing plan; lead communication and project management for each initiative from inception to completion, on time and in scope.
Direct promotional efforts that align with each brand's strategy and drive brand growth.
Partner with Operations to assess each property's current marketing, adjust the plan as needed, and own its execution.
Create print and digital marketing materials, and help restaurant management keep all menus and marketing up to date.
Work with the Graphic Designers so every initiative and property need meets brand standards.
Keep every location accurate across internal and third-party platforms (Google Business Profile, Yelp, TripAdvisor, reservation platforms and others), with current hours and relevant promotional messaging; run weekly audits of hours and content.
Make website edits and support web and content management (image resizing, color correction, document uploads).
Manage email marketing campaigns and databases, focusing on the content calendar and lead generation.
Manage incoming inquiries from the website database.
Oversee all local PR messaging, external communications and influencer marketing; source influencer and brand partnerships that build awareness.
Manage the agencies against agreed goals; Vet, manage and fulfill gift card donation and sponsorship requests that fit the brand's strategy.
Own the local store marketing calendar for all restaurants: on-site and off-site events, restaurant weeks, community dinners, etc.
Plan and coordinate on-site and off-site events partnering with Director of Sales.
Lead marketing for new restaurant openings, including competitive pricing analysis, local PR execution and digital channel setup.
Keep restaurant teams informed about upcoming promotions and campaigns, seasonal menu changes, non-profit activations and local events.
Build and maintain marketing plans, SOPs, marketing briefs and supporting materials.
QUALIFICATIONS At least 5 years of marketing experience with a restaurant brand, hotel brand or hospitality agency; multi-unit experience preferred.
Hands-on with email platforms, Google Business Profile and third-party listing sites; basic website editing a plus.
Experience with digital marketing is preferred.
Adhere to uniform and appearance standards throughout the shift
Maintain professional appearance standards for all virtual meetings when working remotely
Abstain from smoking during shifts and from working under the influence of alcohol or illegal substances
Parker Hospitality is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status protected by law.
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