Client Service & Marketing - Head of Marketing

The Better Business Bureau (BBB) is built on clarity, credibility, and trust: values shaped by more than a century of service.

For more than 100 years, local business leaders have come together through BBB to elevate ethical business practices, strengthen consumer trust, and help marketplaces thrive. Working with businesses across North America, BBB provides standards, education, dispute resolution, and credibility tools that support ethical growth, strengthen local economies, and help consumers make confident decisions.

Today, BBB provides marketplace intelligence on more than 6.3 million businesses including more than 380,000 BBB Accredited Businesses.

org is one of the most trusted sources of business information online, receiving more than 2.4 billion data requests each month from search engines, AI platforms, and consumers seeking reliable information about businesses and marketplace trust.

The platform maintains a Domain Authority score of 91 out of 100, placing it among the most authoritative and influential websites on the internet.

With unmatched local presence, international coordination, and more than a century of earned credibility, BBB is uniquely positioned to strengthen accountability across the modern marketplace. As trust becomes the defining currency of the digital economy, BBB is helping set the standard for how credibility is built, verified, and sustained in the AI era, and for the century ahead.

When you join the team at Better Business Bureau, you can expect a culture that is future focused, supportive, and highly collaborative. We encourage each other to embody BBB’s mission of building trust, integrity, and ethics. We are currently seeking a versatile, organized, and results-oriented Marketing Manager to join our Communications team in our Burnsville, MN office. Reporting to the Vice President of Communications, this role implements integrated communications and marketing strategies that strengthen brand visibility, support Accredited Business growth, and enhance community engagement. The Marketing Manager leads campaigns across email, digital, social media, web, media outreach, and events; guides team members, clients, and partners; and ensures messaging is clear, consistent, data-driven, and aligned with BBB’s mission to build marketplace trust.

Develop and execute integrated, multi-channel marketing campaigns across email, social media, digital channels, website, media outreach, and events

Lead marketing strategy for events—including the Torch Awards, Annual Meeting, programs, and community events—to drive attendance, visibility, and post-event engagement

Translate organizational goals into campaign strategies that drive awareness, engagement, and revenue through segmentation, automation, testing, and performance optimization

Manage campaign plans, timelines, deliverables, and reporting to keep projects on track, meet deadlines, and achieve results

Lead digital marketing and social media strategies, including paid campaigns and the Google Ad Grant program, while ensuring consistent, engaging, mission-aligned content

Use Adobe Analytics, CRM tools, and other analytics platforms to assess historical performance, predict results, monitor trends, and translate data into recommendations for leadership

Manage BBB.org/Minnesota and related web properties, content plans, social calendars, and posting cadence to improve user experience, traffic, engagement, and conversions

Write reports, presentations, talking points, run-of-show materials, and other content; guide short-form video and storytelling strategies; and coordinate messaging and creative assets across teams

Provide one-on-one marketing and social media technical assistance to participating small businesses, including digital-platform optimization, sustainable content calendars, mobile-first video creation, storytelling, and customer engagement

Serve as a trusted advisor and ambassador for BBB’s marketing and studio services while managing client relationships with strong project management, customer service, and quality deliverables

Manage and mentor the Graphic Designer, Project Administrative Specialist, potential interns, and creative contributors; provide direction, feedback, and coaching in a collaborative, accountable, growth-oriented environment

Participate in and present at staff and leadership meetings, support cross-functional initiatives and organizational priorities, and perform additional duties assigned by the Vice President of Communications

Bachelor’s degree in marketing, communications, public relations, or a related field; Five or more years of progressive experience in marketing, communications, or digital content

Experience managing people and multi-channel campaigns

Strong expertise in digital marketing, email marketing, and social media strategy

Experience with analytics platforms such as Adobe Analytics, CRM tools, and performance reporting

Exceptional writing, verbal communication, editing, content strategy, and presentation skills across multiple platforms

Strong project management skills, including the ability to manage multiple priorities and deadlines while adapting as needed

Proven ability to translate data into actionable insights and improved outcomes

Excellent interpersonal and relationship-building skills, with the ability to collaborate across teams and work with a wide range of individuals

Proficiency in Microsoft Office, including Word, Excel, Outlook, PowerPoint, and Planner

Experience with email marketing platforms, CRM systems, and social media tools

Familiarity with Adobe Creative Suite, CORE CMS, AEM, and Storyblok preferred

Photography, video, or design experience is ideal; bilingual skills are a plus

Package includes Health, Dental, FSA, HSA, Vision, Life, Short-Term and Long-Term Disability Insurance

Retirement plan 401(k) with generous Match and other 401(k) Employer Contribution

Paid time off, holidays, and early-off paid "Flex Fridays" in summer

Free parking at Burnsville, MN (near I-35 and Hwy 13) location This is an in-office Monday-Friday position; BBB recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting our mission. BBB provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. BBB, Minnesota & North Dakota cannot support candidates lacking the proper authorization to work in the United States.

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