Head of marketing & social media

Compensation and Benefits $65,000 base salary with commission opportunitiesMedical, dental, and vision insurancePaid time off and family-friendly policies401(k) matchCompany cell phone and laptop
Some evening and weekend availability is required for events, activations, and timely content coverage.
This is a hybrid, San Antonio-based position that includes local client meetings and events.
About the Role The San Antonio Current is seeking a creative, strategic, and highly organized Marketing Manager specializing in social media to grow the Current’s audience, strengthen its presence in the San Antonio community, and execute compelling campaigns across our digital platforms.
This role will lead the Current’s organic social media strategy and day-to-day execution while managing sponsored content purchased by advertisers for placement on San Antonio Current social channels. The Marketing Manager will also develop integrated campaigns supporting the Current’s events, promotions, membership initiatives, newsletters, and overall brand.
The ideal candidate understands what makes San Antonio distinctive, knows how to translate local journalism into engaging platform-native content, and can balance audience growth, brand voice, advertiser commitments, and revenue goals.
Key Responsibilities Social Media Strategy and ContentDevelop and manage the San Antonio Current’s social media strategy across Instagram, Facebook, TikTok, and emerging platforms.Create, edit, schedule, and publish engaging platform-native content, including short-form video, graphics, carousels, Stories, and promotional posts.Collaborate with the editorial department to create a strategy to translate editorial coverage into compelling social content while preserving the Current’s voice.Maintain a comprehensive social media calendar incorporating editorial priorities, events, promotions, sponsored campaigns, and organizational initiatives.Monitor trends, platform changes, local conversations, and audience behavior to identify timely content opportunities.Manage community engagement, including comments, direct messages, tags, and user-generated content.Track platform performance and use audience insights to improve reach, engagement, referral traffic, and follower growth.
Sponsored Social Content Fulfillment Manage the execution of advertiser-sponsored content purchased for placement on San Antonio Current social platforms.Serve as the primary internal point of contact for sponsored social campaigns, coordinating with sales, clients, designers, photographers, videographers, and independent creators.Create or coordinate polished sponsored content that serves the advertiser’s goals while remaining appropriate for the Current’s audience and platforms.Support paid social campaigns, including campaign setup, audience targeting, optimization, and performance tracking. Training or certification may be provided as needed.Prepare campaign recaps and performance reports for the sales team and advertisers.Maintain accurate fulfillment calendars, campaign records, approvals, and creative assets.
Event and Brand Marketing Under leadership direction, develop integrated marketing campaigns for San Antonio Current events, including social media, email, print, digital, partnerships, and grassroots promotion.Coordinate content capture and real-time social coverage before, during, and after events.Oversee fulfillment of social and promotional deliverables included in event sponsorship packages.Support marketing for reader revenue and brand initiatives, including Friends of the Current, Best of San Antonio, special issues, newsletters, contests, and promotions.Help develop campaign messaging, promotional calendars, marketing collateral, and audience-growth initiatives.
Community Partnerships and Content Creation Build relationships with local businesses, cultural organizations, nonprofits, creators, influencers, and community partners.Identify opportunities for cross-promotion, content collaborations, ticket giveaways, on-site activations, and community visibility.Represent the San Antonio Current at community events, Current-produced events, content shoots, and partner activations.What This Role Owns San Antonio Current’s organic social media strategy and executionAudience growth and engagement across social platformsSponsored social campaign fulfillment and reportingSocial media community managementFacilitation of marketing campaigns for Current events and promotionsLocal partnerships and cross-promotional relationshipsSocial content capture at events and around San AntonioCoordination of freelance creators, promotional staff, and interns as needed
Qualifications Four or more years of experience in social media, marketing, communications, digital media, or a related fieldDemonstrated experience developing and executing social media strategies for a brand, publication, cultural organization, or consumer-facing businessStrong short-form video, copywriting, editing, and visual storytelling skillsExperience creating content for Instagram, Facebook, TikTok, and other major platformsStrong project-management skills and the ability to manage multiple campaigns and deadlines simultaneouslyExperience executing sponsored content, paid social campaigns, or advertiser deliverablesExcellent written and verbal communication skillsStrong knowledge of San Antonio’s culture, neighborhoods, businesses, events, and communitiesAbility to work independently while collaborating effectively across editorial, sales, events, and design teams
Preferred Bachelor’s degree in marketing, communications, journalism, or a related field preferred, or equivalent professional experienceExperience with Meta Business Suite, Canva or Adobe Creative Suite, social scheduling platforms, and Google Workspace preferredPhotography, video production, or on-camera experience is a plus
About the San Antonio Current The San Antonio Current has served as the city’s independent source for local news, arts, culture, food, music, and events since 1986. Through our journalism, digital platforms, signature events, and community partnerships, we connect culturally engaged San Antonians with the people, ideas, and businesses shaping the city.
The Current is part of Chava Communications, a network of independent media and strategic marketing brands. Chava Communications is committed to building a team that reflects the diversity of the communities we cover and serve.

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