Remote Head of Growth

At Great Gray Group, we strive to set the bar for the retirement services industry. Our goal is to deliver advanced retirement solutions that combine our core fiduciary services with robust investment options, innovative technology, and dedicated client service. Every day, we look for opportunities to better serve our clients, be an excellent business partner, and earn the trust of those who rely on us.

Great Gray is looking to add a Head of Growth Marketing, RPAG to our Marketing team. This role owns the full RPAG marketing P&L — driving new advisor acquisition, member engagement, cross-sell/upsell, and expansion revenue. This is the only role in the marketing organization with full P&L accountability for a business unit. The ideal candidate brings a retail or B2C orientation: high-pace, high-volume growth marketing with net-new advisor acquisition as the primary KPI. Experience supporting a direct-to-consumer website, marketplace, or subscription platform is strongly preferred.

This position will work from our Boston, MA office. Great Gray currently supports a hybrid work model with 4 days onsite, and 1 day remote.

Visa sponsorship or transfer of an existing visa is not available for this position. Applicants must be authorized to work directly for any employer in the United States without visa sponsorship or transfer.

Own revenue accountability for the RPAG marketing motion, including new advisor acquisition, member engagement, cross-sell/upsell, and expansion revenue targets

Drive full-funnel marketing for RPAG advisor acquisition from awareness through closed booking; targeting net-new advisors through the advisor channel

Build and maintain RPAG member engagement programs, including systematized touchpoint cadences (content, events, community, check-ins) targeting 2+ touchpoints per quarter per member

Jointly own marketing operations and martech infrastructure with the Demand Gen function, including Salesforce, HubSpot, lead routing, automation, data hygiene, and attribution

Build and maintain a pipeline analytics program with clear sourced vs. Brief Content on RPAG-specific production needs and Brand/Design on campaign creative and member engagement assets

Receive positioning, ICPs, advisor segmentation, competitive battlecards, and sales enablement materials from Product Marketing for RPAG-specific campaigns

Bachelor's degree required; 10+ years of growth marketing experience with full-funnel accountability, ideally in a SaaS, high-velocity, B2C, marketplace or subscription-based platform environment

Revenue target ownership experience: comfort owning a revenue contribution number, not solely a lead volume goal

Structured experimentation mindset: demonstrated track record of testing, measuring, and iterating on acquisition and engagement funnels

CRM and marketing automation proficiency: Salesforce and Pardot/Account Engagement experience required

Experience building and maintaining member or customer marketing programs that drive retention and expansion revenue, not just new acquisition

Analytical rigor: ability to build and maintain a pipeline analytics program, conduct attribution analysis, and make data-driven resource allocation decisions

Financial services or retirement industry knowledge preferred; Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively

Individual compensation within this range, or that may warrant a provision for pay beyond this range, depends on multiple factors, including, but not limited to, candidate’s prior education and relevant work experience and training as well as position location and local market demands. Our pay-for-performance culture also includes participation in an annual incentive bonus plan for this position which is not included in the ‘Base Pay Range’ noted above.

Group medical, dental and vision insurance

Employer-paid life and disability insurance

Eligible employees may also contribute to a 401(k) plan with an advantageous employer contribution model, upholding our mission to support our employees in retirement

Great Gray is the leading independent provider of trustee and administrative services to Collective Investment Trusts (“CITs”), with over $370 billion in CIT assets under management, across more than 1,020 funds. They represent a forward-thinking approach to retirement planning. These tax-exempt, pooled investment vehicles are offered to employer-sponsored retirement plans, like 401(k)s. Great Gray has consistently delivered year-over-year growth at an above market rate and is investing in the continued development of its core CIT business as well as complementary administrative services and technology solutions for the retirement market.

MDP is a leading private equity investment firm based in Chicago. Since MDP's formation in 1992, the firm has raised aggregate capital of over $37 billion and has completed over 160 platform investments across nine flagship funds. MDP invests across five dedicated industry verticals, including financial services, healthcare, technology and government services.

Equal Employment Opportunity Policy

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status or other non-merit factor.

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