Marketing & Communications (Graphic Design)

As a Graphic Designer at Winmark, you will help bring our family of resale brands (Once Upon A Child®, Plato’s Closet®, Play It Again Sports®, Music Go Round® and Style Encore®) to life through high-quality, scalable creative assets that support national campaigns, franchisee marketing, brand initiatives, and corporate communications.

This role is ideal for a hands‑on designer who can move quickly across channels, adapt creative for both national and local use, and maintain consistency across multiple retail brands. The right candidate will help Winmark build a faster, more consistent, and more scalable creative engine that supports our franchise system and strengthens our position as a leader in resale.

Creative Development & Production

Design marketing materials for digital, social, email, web, print, in‑store, and presentation needs.

Create campaign assets for seasonal promotions, events, brand initiatives, and franchisee marketing.

Develop creative concepts that align with brand standards, campaign objectives, and business goals.

Maintain consistency across all Winmark brands while supporting each brand’s unique identity.

Prepare final files for print, digital, and platform‑specific use.

Digital & Paid Media Support

Design and resize creative assets for paid media, social platforms, email, websites, landing pages, and other digital placements.

Create multiple versions of assets for seasonal messaging, audience‑specific needs, offer overlays, and creative testing.

Build or edit HTML emails and digital marketing assets as needed.

Partner with brand and digital marketing teams to adjust creative based on campaign needs and performance learnings.

Ensure designs follow responsive design and accessibility best practices.

Franchise & Brand Support

Build and maintain editable templates for social media, email, flyers, signage, direct mail, digital ads, presentations, and point‑of‑sale collateral.

Develop franchise‑ready creative assets that are easy to access, customize, and execute.

Help maintain organized creative templates and asset libraries within the digital asset platform.

Participate in creative brainstorming and campaign planning sessions.

Video & Motion Content

Edit short‑form video content for social media, advertising, conferences, and internal communications.

Create light motion graphics, text overlays, captions, end cards, and platform‑specific video cutdowns.

Collaborate with marketing teams to produce engaging multimedia content

Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related field.

4+ years of professional graphic design experience, preferably in an in‑house marketing team, agency, retail, franchise, multi‑location, or consumer brand environment.

Strong portfolio showing digital, social, email, paid media, web, print, and campaign work.

Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, and Premiere Pro.

Experience creating designs for social media, paid digital media, email, and responsive web platforms.

Strong typography, layout, visual storytelling, brand consistency, and production skills.

Strong attention to detail and ability to prepare final files for print, digital, and platform‑specific use.

Ability to manage multiple projects, timelines, and feedback rounds in a fast‑paced environment.

Experience supporting franchise, retail, multi‑location, or local store marketing.

Working knowledge of HTML email design and email best practices.

Video editing, or motion graphics experience.

Experience with digital asset management systems.

Familiarity with marketing automation, social media management, and digital advertising platforms.

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