CFO Finance & Accounting

QALO started as a category-defining silicone ring brand built on one idea: gear tough enough to keep up with an active life, without asking you to take off what matters most. Thirteen years later, that same philosophy — durable, functional, made for real life — is driving QALO's next chapter. With the launch of the smart ring, a subscription-free health-tracking device covering heart rate, blood oxygen, HRV, sleep, and recovery, QALO is repositioning from a lifestyle accessories brand into a health tech and wearables company. We're building the team that will define that brand as we compete for space in wearable health.

The Director of Finance is a key leadership role within QALO’s finance organization, reporting

directly to the President/CFO and partnering closely with teams across D2C e-commerce, retail,

This individual will own financial planning and analysis, business

modeling, and reporting – providing the analytical foundation to support QALO’s growth across

Provides financial guidance, analysis, and reporting to support recommendations that lead to informed and effective business decisions

Assists leadership in the annual strategic planning process, identifying new opportunities across D2C, retail, and omnichannel partnerships

Delivers monthly, quarterly, and annual variance analysis with commentary on performance drivers

Reviews and updates forecasts based on actual results, channel performance, and evolving business strategy

Prepares Management Discussion & Analysis (MD&A) and board-level financial presentations

Builds and maintains financial models supporting new product line launches and retail channel expansion decisions

Partners with marketing to evaluate spend efficiency and return on investment across paid and owned channels

Supports inventory planning and demand forecasting in partnership with operations and merchandising

Compiles competitive and industry data for trend detection, benchmarking, and strategy development

Serves as the Finance lead in evaluating omnichannel partnership opportunities and new wholesale/retail account expansions

Partners with the Controller / TGG team (outsourced finance function) to ensure alignment between financial planning and accounting operations

Builds strong cross-functional relationships with Marketing, Operations, and Commercial teams

Bachelor’s degree in Finance, Accounting, Economics, or a related field required

Master’s degree in Finance, Business, or related field preferred

Minimum of five to eight years of Financial Planning & Analysis experience, ideally within a D2C e-commerce or consumer products company with exposure to whole, Amazon or other channels

Strong command of D2C and retail financial drivers including contribution margin, customer economics, and channel profitability

Strong analytical and financial modeling skills including experience modeling new product launches, retail channel ramps, and marketing investment scenarios

Solid understanding of inventory, COGS, and gross margin dynamics in a product-based

Demonstrable knowledge of financial accounting and GAAP reporting fundamentals

Experience operating within a PE-backed environment, including investor and lender reporting, covenant compliance, and supporting financial due diligence

Computer Skills

Proficiency in MS Office Suite with advanced Excel skills required

Experience with e-commerce analytics platforms (Shopify, Amazon analytics, or similar) preferred

Experience with ERP or financial planning software (e.g., Strong problem-solving and consensus-building skills

Ability to handle and protect confidential financial and business information

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